THE WORLD'S GREATEST INDEPENDENTLY OWNED SUNGLASS BRAND Designed in California. Made in Italy of the highest possible quality, because we can. Since 2000. Founded in 2000 by second generation eyewear category leaders, ELECTRIC is a participant owned, global, premium eyewear brand rooted in Southern Californias rich music, art, surfing, skateboarding, snowboarding, outdoor sport, and customization culture. ELECTRIC designs and markets an extensive line of award winning sunglasses made in Italy of the highest quality, designed and tested in Californias rich natural resourced landscapes. Snow goggles, watches, bags, apparel and accessories support eyewear throughout the globe.