Did you know more than 16M Americans consider themselves skiers or snowboarders? Did you know that almost ¾ of all snow sports participants have a dog in their household? Or that 1 in 3 skiers also plays golf? Discover more #SIAdata in the 2015 State of the Industry Video, uncovering the highs and lows of the 2014/15 season that resulted in $4.5B in sales. Take a closer look at the numbers from the State of the Market Intelligence Report including consumer behavior, participation and retail sales. www.Snowsports.org/research.