Breast Cancer - B4BC
Boarding For Breast Cancer (B4BC) is a non-profit, youth-focused
education, awareness, and fundraising foundation. Our mission is to increase
awareness about breast cancer, the importance of early detection and the
value of a healthy lifestyle....
Boarding For Breast Cancer is gearing up for October Breast Cancer Awareness
month through support from action sports product and pledge drive partners.
In an effort to further support B4BC’s health awareness program
DC Shoes, Spy Optic and Betty Rides have developed signature products
with proceeds to B4BC to be released this Fall.
In 2005 DC Shoes raised over $13,000 for B4BC through sales of the H2Zero
Avatar shoe and Signal BC; for winter 2005/06 DC plans to release three
co-branded B4BC/DC products:
The Shenlong BC, an all-weather snowboarding jacket.
The special edition B4BC Chalet BC, a calf-high, laced shearling-lined
boot available in pink and white.
DC Shoes, Apple, and Incase team together to release the DC/Incase iPod
case that includes the pink breast cancer awareness symbol across the
front. Available in Apple stores nationwide as well as a featured item
on the iPod website during October.
Spy Optic releases a limited edition pink fading to white 05/06 Soldier
B4BC goggle with Spy donating100% of all proceeds to B4BC. Sales from
the 04/05 Soldier goggle raised over $10,000 for the foundation.
Betty Rides presents a studded signature B4BC belt. This rock star item
is available in rose or mocha. It features the B4BC and Betty Rides logo,
as well as inspirational insignia.
“Over the past year, B4BC’s educational outreach program
doubled from 2004. We attribute our ability to grow directly to the invaluable
support from the action sports community,” states Justine Chiara
executive director of B4BC. “B4BC educational booth visitors are
the same kids who buy these companies products so this type of relationship
makes sense for all.”
To further support B4BC during October Breast Cancer Awareness month
Zumiez, Billabong, Burton and etnies Girl will host special October promotions
online and in retail.
Retail chain Zumiez will contribute an additional donation to B4BC on
all DC Chalet boots sold instore and online. Billabong will sell a limited
edition t-shirt across all stores during October with proceeds to the
B4BC will also be the beneficiary of the See Me Speak art auction to take
place October 20 in New York City.
Burton Snowboards will be selling custom B4BC pink bootlaces in their
New York City and Vermont retail stores. etnies Girl is donating $1 from
the sale of all etnies Girl shoes online starting in the month of October
through 2006. A special gift with purchase will include specially created
breast cancer buttons, information regarding breast cancer awareness and
early detection provided by B4BC.
Additionally websites from Betty Rides, Billabong, Burton, DC Shoes, DVS,
Foam Magazine, Hurley, Nylon Magazine, SG Magazine, Spy Optic, O’Neill,
Elle Girl, OP, etnies Girl, and Volcom will help support the B4BC October