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Burton Snowboards, the world's first snowboard factory, is a pure snowboard company solely dedicated to creating and perfecting a full-range of the best snowboarding products on the planet. Led by founder and owner Jake Burton, widely considered the pioneer of snowboarding, Burton's passion is snowboarding - evident by their overriding mission to open snowboarding at every mountain resort. Celebrating 29 years in 2006, Burton has fueled the growth of snowboarding worldwide through continuous work with, and support of, their Global Team riders and development of successful programs such as Learn-To-Ride (LTR), The Chill Foundation, and the US Open Snowboarding Championships. Headquartered in Burlington, Vermont with international offices in Innsbruck, Austria and Tokyo, Japan, Burton, the industry leader, is the brand of choice for millions around the world.
After making the cap then sidewall then cap boards, K2 Snowboarding finally develops the best of both worlds. Hybritech Construction is introduced with boards built with cap tip and tail, sidewall throughout the rest of the board. Riser technology and the variable height theory, found in the Recon Riser, is the newest innovation. BOA technology, cable closure system, debuts in the women's Venus snowboard boot. Travis Parker's pro model, the Scorpaznatica, and Wille Yli-Luoma's pro model, the Temptation are the newest snowboards. The Mix is the new, aggressive women's board.