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LOUISVILLE, Co. (Nov. 4, 2016) – Tough Mudder Inc., Human Movement, Inc. (HMM) and Copper Mountain together announced today that the best-in-class obstacle endurance events, Tough Mudder and Tough Mudder Half Colorado, will take place at Copper Mountain in July 2017 after being in Snowmass for three years.
“We are thrilled to bring Tough Mudder and Tough Mudder Half to Copper Mountain for the first time in 2017, and we are excited to host thousands of new and returning Mudders,” said Courtney Jordan, Event Director for Tough Mudder, Inc. “We look forward to working closely with the Copper Mountain venue, Human Movement as well as the local community & stakeholders to produce a successful event and provide a positive economic impact on the region.”
Over the weekend of July 15 and 16, Tough Mudder, Inc. will host two events: Tough Mudder and Tough Mudder Half.
Tough Mudder: The premier 10-12 obstacle course challenge designed to test physical and mental strength, stamina and teamwork. Tough Mudder will pack in 20-25 signature obstacles, such as King of the Swingers, Arctic Enema, the infamous Electroshock Therapy and a handful of new-for-2017 obstacles.
Tough Mudder Half: Designed to require less training and facilitate teamwork, Tough Mudder Half packs in all the thrills of Tough Mudder into half the distance. The event is a 5-mile course that does not include more daunting obstacles on the full course, such as those with ice or electricity. It features about 12-15 signature obstacles, such as Everest, The Block Ness Monster Mud Mile, and that test teamwork, grit and strength.
The events are not races, but challenges in which participants focus on teamwork and camaraderie rather than speed or podium winners. The events are untimed, and finishers receive a customer performance tee-shirt from event sponsor Merrell, as well as an ice cold beer and finisher headband.
“We are thrilled to welcome Tough Mudder to Copper Mountain,” said Gary Rodgers, president and general manager at Copper Mountain Resort. “Tough Mudder’s emphasis on teamwork and camaraderie is a great match for Copper’s own values, and our high alpine terrain combined with Tough Mudder’s world-class obstacles is sure to create an unforgettable experience. We feel this new partnership will benefit not only Copper Mountain, but the greater Summit County community as well.”
Tough Mudder, Inc. and HMM will partner on event production, course design, and other logistics. HMM brings vast experience in executing events at Copper Mountain Resort and in Summit County having engineered various adventure based competitions in the county over recent years.
“Bringing Tough Mudder to Copper Mountain and Summit County is an amazing fit,” commented Jeff Suffolk, president, Human Movement, Inc. “As part of the POWDR family, our goal is to fuel an adventure lifestyle by creating extraordinary events and experiential programming at our resort properties. There are very few athletic experiences in the world that compete with the Tough Mudder brand and we’re excited to support their team next summer at Copper and future POWDR properties.”
Tough Mudder Colorado brought over 6,500 participants in 2016. For more information or to register for Tough Mudder Colorado, please visit www.toughmudder.com.
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About Tough Mudder, Inc.
Founded in 2010 with the launch of the Tough Mudder event series of 10-12 mile obstacle courses, Tough Mudder Inc. has since grown to become a leading active lifestyle company. The brand includes Tough Mudder Half, an obstacle challenge bringing the thrills of Tough Mudder to a 5-mile course; Mudderella, an obstacle course series created by women for women; Fruit Shoot Mini Mudder, a custom event for children ages 7-12; Toughest Mudder Series, the eight-hour, overnight competition series; World’s Toughest Mudder, a grueling 24-hour endurance competition; and an extremely vibrant engaging social and digital destination for leading fitness, nutrition and wellness content delivered across multiple platforms. The Tough Mudder family of brands and online community is united by a commitment to promoting courage, personal accomplishment and teamwork through unconventional, life-changing experiences. With more than 2.5 million participants to date, Tough Mudder Inc. will produce more than 120 events worldwide in 2016 across five continents, including Asia through its partnerships with Seroja and IMG. More than 20 of the world’s leading brands are sponsorship and content distribution partners, including Merrell, Old Spice, Shock Top, Cellucor, Volvic, Jeep, Britvic, L’il Critters, US Army, Virgin Active, Olympus, Bosch, Live Stream, The CW and CBS. To join the conversation, follow Tough Mudder on Facebook at facebook.com/toughmudder, on Twitter @ToughMudder, and on Instagram @Tough_Mudder.
About Copper Mountain Resort
Located just 75 miles west of Denver, Colo. in the heart of the Rocky Mountains, Copper Mountain Resort is an ideal vacation destination with a laid-back, inclusive feeling for all. Three pedestrian-friendly village areas provide a vibrant atmosphere with lodging, retail outlets, restaurants, bars and family activities. During the winter months, Copper’s naturally-divided terrain offers world-class skiing and riding for all ages and abilities. Each summer, the mountain transforms into an unspoiled playground for hikers, mountain bikers and all those seeking a genuine Colorado experience. Copper Mountain Resort boasts a jam-packed event calendar year-round and is home to Woodward Copper – an action sports training facility with progression-focused programming.
About Human Movement, Inc.
Human Movement, Inc. (HMM) is an active entertainment company that fuels participation in the adventure lifestyle through owned and operated festivals, themed runs, performance events, and experiential brand programming. Within it’s world-class portfolio is the Dirty Girl Mud Run; 106 West Triathlon, the highest triathlon in the world; the invitation only Under Armor Fight Camp; You vs The Year, the Under Armor digital challenge; The Ugly Sweater Run; Denver Oktoberfest, one of the largest in the world; and Subaru Winterfest, a multi-mountain resort tour that embraces winter adventure. Human Movement, Inc. is headquartered in Louisville, Colorado and is part of the POWDR portfolio. For more information, please visit www.humanmovement.com.
POWDR is an adventure lifestyle company that offers awesome experiences in amazing places. Within it’s portfolio are nine mountain resorts including Copper Mountain and Eldora Mountain Resort in Colorado; Killington and Pico Mountain in Vermont; Boreal Mountain Resort and Soda Springs in the Lake Tahoe region of California; Mt. Bachelor in Oregon, Lee Canyon in Nevada and Gorgoza Park in Park City. POWDR owns the Woodward youth experiences which includes Woodward PA, Woodward Copper in Colorado, Woodward Tahoe and Woodward West in Stallion Springs, CA. Through it’s ownership of Human Movement Management, POWDR fuels participation in the adventure lifestyle with a collection of festivals, themed runs and branded events. Outside Television is the national active, outside-lifestyle programming network subsidiary of POWDR, and Sun Country Tours in Oregon is the company’s river rafting outfitter. POWDR is headquartered in Park City, Utah with offices in Louisville, CO. www.POWDR.com.