World of Adventure Transforming into a Multi-Platform Property Leveraging
Powdr’s Portfolio of Businesses
Park City, Utah (December 2, 2013) - Powdr Enterprises, a division of Powdr, a leading mountain resort owner and lifestyle sports company, today announced the acquisition of the Emmy Award-winning television series “World of Adventure Sports Presented by GoPro.” Powdr Enterprises is transforming World of Adventure from a television series airing on NBC and NBCSN into a year-round, multi-platform offering that integrates all of Powdr’s businesses and consumer touch points including mountain resorts, television, content, digital platforms, and events.
“Powdr has an incredibly unique network to connect with the more than 58 million participants and enthusiasts of the fastest growing lifestyle segment, adventure sports,” said Wade Martin, president of Powdr Enterprises. “World of Adventure will be the vehicle to package these assets together for brands and provide an unparalleled platform to connect and engage with the adventure lifestyle community in relevant and authentic ways.”
“More and more brands are becoming content creators,” added Martin. “We believe we are uniquely positioned to provide both the venue/destination for proprietary brand events and activation at our resorts, and now with the new World of Adventure, we can provide turnkey distribution for that content across multiple platforms.”
Founded and produced by 360 Media Ventures, the World of Adventure content captures the stories of adventure sport athletes pushing boundaries and testing the limits of what is possible in some of the world’s most extraordinary places.
“We are excited about the opportunity to expand World of Adventure and believe we found the perfect fit with Powdr Enterprises,” said Rufus Frost, founder and managing director of 360 Media Ventures. “Powdr not only has unique resort and media assets, but it is led by a great team with a proven track record. We look forward to working with Wade and the Powdr Enterprises group moving forward.”
GoPro, who recently signed a multi-year deal, will remain the presenting sponsor of the television show, which will see increased programming across the NBC Sports Group. In 2014, World of Adventure will have six original hours of programming on NBC, which will increase to eight original hours in 2015. There will also be extensive distribution across NBCSN and digital properties.
In addition, World of Adventure will air over 240 hours of programming annually on Outside Television, the only network dedicated to those passionate about the active outdoor lifestyle.
As part of the multi-platform offering, World of Adventure in partnership with Outside Television has developed a robust digital content distribution platform by working with some of the top adventure and lifestyle sites across the Internet. Powdr Enterprises will also launch a new destination site for World of Adventure that will provide premium original short form content including event and athlete profiles, content generated by Powdr Resorts, partner contributed content, and extended content from the television series.
One of the most unique aspects of the new World of Adventure, is the access it provides brands to Powdr Resorts, which offers a premier collection of mountain resorts spread across the nation including Park City Mountain Resort in Utah, Copper Mountain Resort in Colorado, Killington Resort in Vermont, and Mt Bachelor Resort in Oregon among others. World of Adventure provides opportunities to engage with adventure sports enthusiasts where they recreate, as well as an opportunity to create unique groundbreaking, proprietary events, and experiential programs.
The new World of Adventure will launch in March 2014.
Powdr Enterprises, a division of Powdr, a leading mountain resorts owner/operator and lifestyle sports company, was launched in the spring of 2013 to leverage the unique, valuable, and powerful assets and audience of the Powdr portfolio of businesses including Powdr Resorts, Woodward, and Outside Television. Powdr Enterprises is led by Wade Martin, former CEO of Alli Sports and the founder/creator of multiple lifestyle sports properties and businesses including Alli, Dew Tour, Gravity Games, and the Red Bull Signature Series.
360 Media Ventures
360 Media Ventures specializes in animating client brands through innovative event and media properties and related marketing ventures. 360 Media Ventures services are structured into three operating units: Venture Properties, Consulting & Management and Productions.