By: Ken Price | Wednesday March 14, 2012

Crash Pads saved my Butt! In late February my son and I headed up the hill to get in a couple hours of riding Mt. Hood. When we arrived in the lot, it was 31 degrees and wet heavy snow was falling. Neither one of us immediately jumped out of the car to get geared up and finally my son said, "the weather sucks, let's go" so we headed...

By: Amber Attebery | Wednesday November 09, 2011

Electric is proud to announce the release of the Limited Edition Trouble Andrew EG2 and EGB2 Electric Snow Goggle.“It was super fun to have complete creative freedom working with the Electric crew on this goggle. I wanted to incorporate the inspiration of my new album “Dreams of a Troubled Man” into my goggle. A sprinkle of post punk, a little new wave with a drop of pop made it fly....

By: Rossignol News | Tuesday October 18, 2011

The new Rossignol Retox Snowboard has blatant, in-your-face jib-addictions. But unlike a certain TV star the Retox actually is “WINNING” by claiming Transworld Snowboarding's coveted 2012 Good Wood Award!Transworld added the Retox is “built for the true rail junky.”The Rossignol Retox Snowboard's core true-twin jib board takes abuse to whole ‘nother plane and never self-destructs, making it the ideal partner in crime while swerving through the urban landscape.The Retox comes...

By: Alain Mazer | Wednesday October 12, 2011

SPY Optic™ today announced the release of its SPY® + Darrell Mathes Zed™  snow goggle, an eclectic frame and strap combination crafted through the lens of SPY Professional Snowboarder Darrell Mathes’s Polaroid camera.“SPY worked very close with me on my goggle this year,” says Mathes. “I can’t believe how rad my photos look on the strap.  Combine that with the matte black frame and it's perfect… and SPY put a...

By: O'Neill Press Release | Tuesday October 04, 2011

Warmond, The Netherlands – October 4, 2011 -Philips and O’Neill are stepping up their successful headphones collaboration by announcing the imminent launch of Tested on Animals: The Seb Toots Edition - a new interactive YouTube video campaign, featuring O'Neill Global team rider Seb Toots (Sebastien Toutant), that puts you the viewer right at the heart of the action.Taking interactive video marketing to the next level for the snow industry, this...

By: Ron Faverty | Tuesday October 04, 2011

Rome SDS - Team Signature Colorways Snowboards Since a bunch of Rome’s riders have very distinctive senses of style and personal taste, Rome has decided to give a few of them the freedom to design their own signature board graphic.  A collection to release before the snow starts to really fall, the Team Signature Colorways feature signature rider art put on their favorite inline Rome decks. To coincide with Rome’s 10-Year Anniversary,...

By: Alain Mazer | Monday October 03, 2011

SPY Optic™ today announced the release of its SPY Skinner Trevor  Snow Goggle, a glow-in-the-dark frame offering comfort, affordability and “hell-raising personality” with the unique pop-culture artistry of internationally-exhibited artist Skinner.“People should buy my goggle because it looks awesome as (expletive),” says Skinner. “When you are on the ski lift going up the mountain you can just sit back, look at the graphics and fully trip-out on it.”The SPY® +...

By: Rian Rhoe | Thursday September 08, 2011

Bonfire Snowboarding Company introduces the most versatile bag in snowboarding for the upcoming 11-12 season. The Bonfire Bootpack is both a backpack and a backpack. Its streamlined design makes it the simplest way to pack everything a rider needs for a day in the mountains or for a season of travel.  “The Bonfire Bootpack bag should be called ‘The everything bag that happens to fit your boots,” says team rider Desiree...

By: Lisa Branner | Friday August 05, 2011

Venture Snowboards new Odin Splitboard has received the prestigious Editors' Choice Award from Backcountry Magazine. As the premier backcountry skiing and snowboarding publication in North America, Backcountry Magazine's endorsement is highly coveted within the snow sports industry. This year's annual product test was held at Crested Butte Mountain Resort, where a selection of boards from top manufacturers were put through their paces both on piste and off by a crew of...

By: GoPro | Wednesday July 27, 2011

GoPro Removable Flotation Backdoor For Your GoPro HD HERO Camera Now Available!GoPro, maker of the world’s most versatile HD cameras, today announced the launch of the Floaty Backdoor, an attachable flotation backdoor for the company’s best selling HD HERO® camera. The Floaty Backdoor From The Official GoPro® Store is an industrial strength 3M adhesive backing that attaches the float directly to the HD HERO waterhousing backdoor. It’s great for snorkeling,...

By: Spy Optic | Monday June 20, 2011

SPY OPTIC™ LAUNCHES PERFORMANCE EYEWEAR SERIESNew line combines patented technology, design and swaggerCARLSBAD, Calif.—SPY Optic™ announced the release of its SPY Performance™ series, a line of highly-stylized technical eyewear, inaugurated with two models, Quanta™ and Alpha™.    “SPY’s connection to technical eyewear goes all the way back to the beginning of the Company, when we invented our anti-fogging technology, so the whole ‘Performance’ thing is an evolution of our heritage as...

By: Alyssa Gross | Friday May 13, 2011

Oakley’s newest lifestyle sunglass, the Eyepatch 2.0.The original Eye Patch® was the biggest frame we ever created, and Eye Patch™ 2 lays out intricate stem detailing to earn its place as the new heir of outspoken originality. The durable yet lightweight O Matter® frame is decked with dual cam hinges in a comfortable Three-Point Fit.Lens:·   Dual lens polaric ellipsoid geometry (two lenses cut from single toric shield)·   Polarized –Minimized glare...

By: Breanna Warner | Tuesday May 10, 2011

Stance unravels the spool of convention to create an original canvas and not just your average tube sock.These threads with treads are padded for comfort like velvet from the underground, and deliberately sticky enough to keep feet locked in place. Engineered with Coolmax technology, Stance Performance collection are built for the active individual.Take your workout gear to the next level by providing extra support for scaling the ramp, hiking that...