BURLINGTON, VT (September 18, 2014) Leaves are falling, first snowfalls are happening and Burton’s best-in-class 2015 winter collection has landed in stores around the world. Blending next-level innovation, functionality and style, Burton’s new 2015 winter line of hardgoods, outerwear, apparel and accessories is the best yet, and has you covered for all your winter and riding needs.
First up, let’s dig into a few of the stand-out products from the new 2015 winter line. At the heart of every Burton winter collection are the new snowboards, boots and bindings. For this season, take a close look at the men’s Custom Twin, winner of a coveted Transworld Snowboarding Good Wood Award, the men’s Easy Livin, a collaboration project with guitar icon Martin & Co. and Danny Davis, and the women’s Talent Scout, a Snowboard Magazine Platinum Pick. Also big news on the boards’ front is that all Family Tree models have FSC™ (Forest Stewardship Council) certified wood cores and Mountain Dew® recycled PET top sheets. For the world’s best snowboarding boots featuring Total Warmth construction, check out the men’s SLX and the exclusive, women’s-specific True Fit™ designed Burton x Frye® snowboarding boot that is modeled after The Frye Company’s popular Harness boot. This season, Burton bindings offer the flex and feel that no other company can claim, so be sure to check out the men’s Malavita EST and women’s Lexa EST, which both feature Burton’s new Double Take buckles that allow riders to strap in faster.
To bring the product to life, first check out Burton’s new 2015 product teaser. After that, dive in to the completely overhauled, fully-optimized Burton.com, packed with original content featuring Burton’s best-in-class products, top team riders and premier events. Core to the site is a new product section called 13 Things, a showcase that features ever-evolving curated lists of products and stories like ‘13 Things that Will Make your Next Trip Better’ and ‘13 Things that Will Have Guys Grabbing Fall by the Foliage’. Riders can also follow the team and shop their kits using key tools, including Board Finder, Outfitter and Bag Check. For women, Burton has completely redesigned BurtonGirls.com, an online community built by girls for girls, that’s dedicated to sharing the best of snowboarding and our lifestyle. From riding and fitness to fashion, beauty, music and après, the new BurtonGirls.com brings it all together.
Finally, in addition to launching the new 2015 product, look book and websites, this week Burton released the first episode of ‘Burton Presents’, an eight-part web video series that showcases world-class snowboarding through the eyes of Burton’s top riders. The first segment stars Jussi Oksanen and Mikey Rencz – two mavericks at the forefront of backcountry freestyle riding. Future episodes will drop every two weeks and feature Jeremy Jones alongside Mikkel Bang, Mark McMorris in his own part, Mark Sollors with Alek Oestreng, Danny Davis and Ben Ferguson at Peace Park, Kimmy Fasani in a solo part, Zak Hale trading hits with Ethan Deiss, and a special women’s edit featuring Kelly Clark, Enni Rukajärvi and Chloe Kim. Check out Burton Presents and the full series schedule here.
Stay tuned for more details about all things Burton 2015, including new videos, promotions and upcoming in-store events by following @BurtonSnowboards and hashtag #ridingisthereason. To shop the new 2015 gear from Burton, head to your local Burton retailer, a Burton flagship or check out www.burton.com
In 1977, Jake Burton Carpenter founded Burton Snowboards out of his Vermont barn and has dedicated his life to snowboarding ever since. Burton has played a pivotal role in growing snowboarding from a backyard hobby to a world-class sport by creating ground-breaking products, supporting a team of top snowboarders and pushing resorts to allow snowboarding. Today, Burton designs and manufactures industry-leading products for snowboarding and the snowboard lifestyle, including snowboards, boots, bindings, outerwear and layering as well as year-round apparel, packs/bags and accessories. Privately held and owned by Jake and his wife, Burton President Donna Carpenter, Burton’s headquarters are in Burlington, Vermont with offices in Austria, Japan, Australia, California, Canada and China. For more information on Burton, head to www.burton.com and follow our line at facebook.com/burtonsnowboards, twitter.com/burtonsnowboard and @burtonsnowboards on Instagram.
The post The Wait is Over: Burton’s 2015 Winter Collection is in Stores Now appeared first on Snowboarder Magazine.