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Snews Taps Darby Communications To Launch Rebranding Campaign

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Snowboarding News | Monday May 22, 2017 | Shared By: Outdoor Industry Association

SNEWS, the outdoor industry’s source for trade news, has selected Darby Communications as their PR agency of record for the launch of their rebranding and new website. The two entities share common goals – sharing hot industry news, addressing the needs of specialty outdoor retail, making outdoor recreation a key part of the economy, fighting for the environment. As SNEWS revamps their website and branding this May, Darby Communications will offer PR services, graphic design, social media strategy and digital ad campaign creation.

SNEWS Editor-in-Chief, Kristin Hostetter says, “The team at Darby Communications is organized, creative, and in touch with the outdoor space in an authentic way, which is why I contacted them first when I was seeking marketing support for SNEWS.”


Darby Communications will work with SNEWS to encourage new subscriptions and promote SNEWS as the industry’s leading news source. SNEWS’ new tagline, “We Know Outdoors,” is proven by its recent site growth metrics. From Q4 2016 to Q1 2017, sessions on the site increased by 120 percent, users increased by 135 percent, and page views increased by 98 percent. You can bet that SNEWS will be serving up the outdoor industry’s breaking editorial, as well as public policy, brand and retail news. In addition, the SNEWS team has got some hot new columns this year, including: The C-Spot, #CoolShops and Elevator Pitch.


Founder of Darby Communications, Coral Darby, states, “We are grateful to work with the voice of the outdoor industry. As their marketing partner, our goal is to ensure that all who facilitate business within the outdoor marketplace know about SNEWS and are subscribers.”


About Darby Communications
A public relations firm dedicated to meeting and surpassing the needs of their clientele with customized PR and promotional programs, Darby Communications works with many of the outdoor industry’s most respected companies. The firm’s clients include Astral, Aventura, Ecōths, Feetures!, Headsweats, Hyland’s, Industrial Revolution, Paddlesports Retailer, Sierra Designs and Tailwind Nutrition. For more information, visit darbycommunications.com and on Instagram.


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