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Sias 2012 Youth Market Intelligence Report Released



Snowboarding News | Wednesday November 28, 2012 | Shared By: Sia Snow Show

Despite tough economy, kid-specific snow sports market reaches $312 Million in 2012
McLean, VA (November 28, 2012) — SnowSports Industries America (SIA) is excited to announce the release of the 2012 SIA Youth Snow Sports Market Intelligence Report. This report offers a vast array of insights on snow sports participants ages 17 and under. Kids are a highly influential demographic in the snow sports market; what they are doing and what they crave today drives innovation and the products of tomorrow. Last season was tough for retailers, but kids-specific snow sports products represented over $312 million in sales. In the 5th annual edition, SIA Research taps into the information that you need to know about this particular demographic including top product trends, participation and retail sales.

The Youth Snow Sports Market Intelligence Report is available at no cost to SIA members and $425 for non-members. Be sure to check out SIA’s other Market Intelligence reports covering both the women’s-specific market and the overall industry.
SIA provides research that covers all aspects of the snow industry, including demographics, consumer opinions and behavioral patterns, weather patterns, snow sports participation, overall market analysis, and more. Learn more. Be sure to check out the State of the Industry Research Videos that highlight the record 2011/12 winter season. If you have any questions or need research assistance please contact Kelly Davis, SIA’s Director of Research at or by phone at 703-506-4224.

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