http://news.pocsports.com/wp-content/blogs.dir/4/files/2016/10/POC-Cannondale-drapac-partnership-1024x821.jpeg" alt="POC Cannondale-drapac partnership" width="584" height="468" />http://news.pocsports.com/wp-content/blogs.dir/4/files/2016/10/POC-Cannondale-drapac-partnership-2-1024x683.jpeg" alt="POC Cannondale-drapac partnership" width="584" height="390" />POC and Slipstream Sports are proud to announce an extended partnership for the next three years. The partnership will extend the current successful helmet and eyewear partnership and see all Cannondale-Drapac team riders in POC jerseys, shorts, socks, helmets and eyewear starting Jan. 1.
POC, a leading manufacturer of helmets, eyewear, body armor, apparel, and accessories was founded in 2005 in Sweden, with a strong mission “to do the best we can to possibly save lives and to reduce the consequences of accidents for gravity sports athletes and cyclists.”
Oscar Huss, Head of Product Development, POC said: “We are excited about the future and our continued partnership with the Cannondale-Drapac Pro Cycling Team, especially as our experiences since 2014 have been very positive. The team is packed full of cycling talent and we are really looking forward to supporting and helping them fulfil their on and off bike objectives over the next three years. Likewise, as the team operates in a unique, high-performance environment we are constantly able to refine our equipment, ensuring that our products and the riders excel at the very highest level. Naturally the experience and feedback we gain is an important tool which allows us to continually improve, innovate and refine our award winning products and support our mission.”
Jonathan Vaughters, CEO of Slipstream Sports and Cannondale-Drapac: “We’ve been partners with POC since the 2014 season and their innovation and support to the team has been critical in many of our achievements. I’m proud to call POC a partner, as they offer performance and quality, understand our needs perfectly and can support our future objectives. In addition, their mission, coupled with our overall approach to rider sustainability, is a true reflection on our goals with Cannondale-Drapac team riders. The emphasis POC puts on performance and safety is important to all of us on the team.”
The new 2017 Cannondale Drapac team kit will be formally unveiled at the Rouleur Classic show in London on Friday Nov. 4, with team riders Ryan Mullen and Davide Formolo in attendance. Charly Wegelius, a sport director with the team, will also be on hand.
Oscar Huss, Head of Product Development, POC continued: “We know from experience with the team and experts in our aerodynamic group, WATTS Lab, that our helmets, Octal and Cerebel, are safe and fast. However, as we celebrate our 10th anniversary, the ability to bring our road bike apparel, mission and rider safety to the fore over the next few seasons is inspiring.
Notes to editors -
From 2014 to 2016 the Cannondale-Drapac Pro Cycling Team have used POC helmets; Octal, Octal Aero, Cerebel and sunglasses; Do Blade and Do half blade. A limited edition 10-year anniversary Octal and Do Blades was also used from the beginning of the 2016 Tour de France and for the rest of the 2016 season.
From the 2017 season the Cannondale-Drapac Pro Cycling Team will use POC helmets; Octal, Octal Aero, Cerebel, sunglasses; Do Blade and Do half blade and apparel.
WATTS Lab is a highly specialized department whose objective is to optimize performance and aerodynamics in POC products, allowing the cyclist to go faster while using less energy.
WATTS Lab brings together knowledge and experience from Cannondale-Drapac Pro Cycling team, aerodynamic specialists and experts in CFD (Computational Fluid Dynamics). All members are carefully selected for their expertise and to give POC’s product development team scientifically validated input on what to apply and focus on to improve performance and aerodynamic efficiency.
To be at the forefront of safety, innovation and development we created POC Lab. It is our scientific forum, which brings together experts from a range of disciplines and medicine. They support and advise us to ensure that what we develop is the most reliable and advanced protection on the market.
POC Lab allows us to collaborate with some of the world’s foremost sports medicine experts, brain scientists and specialists in spinal cord injuries.
Hosting the very finest that this great sport has to offer – unique previews of the latest bikes, accessories and apparel from the most premium brands within the sport, special guests in conversation, WorldTour and historic bike collections and much more – the award-winning Rouleur Classic is something a little more exclusive than just a bike show. It’s an opportunity to enjoy the brands and athletes at the pinnacle of cycling in a relaxed but prestigious environment.
3-5 November 2016
Victoria House, Bloosmbury Square, London, WC1B 4DA