Nikwax ,the global leader in outdoor aftercare, is excited to introduce Down Wash Direct™ , the first aftercare product designed to clean and maximize performance for both treated and untreated down. Nikwax developed this new down care product to serve the expanding offering of treated, water-resistant down products. Down is a highly effective insulator, but quickly looses its insulation powers when saturated with water. Water-resistant down fills, including Nikwax Hydrophobic Down (NHD) technology, address this issue. To restore performance after repeated use, treated down requires special care. Dirt, oil, and other containments lead to the water-repellency diminishing over time. Down Wash Direct ensures optimal performance by cleaning effectively, revitalizing insulation, and restoring the water repellency of water-resistant down apparel and sleeping bags. "This is a solution that customers in Specialty Outdoor will be looking for to keep their performance treated down product working at the highest level," explains Rick Meade, President of Nikwax North America. "Down Wash Direct will help our retailers provide the most effective aftercare to their customers in this important category." Building on the market leading Nikwax Down Wash, the new Down Wash Direct is formulated for untreated and treated down insulation, as well as both goose and duck down products. It has been tested for superior results with the leading treated down formulations. Like all Nikwax products, the new Down Wash Direct is PFC-free and water-based for the lowest environmental impact. Shipping to retailers in early fall 2015, Down Wash Direct will retail for $10.95 for a 10 fl. oz. (300 ml) bottle. About Nikwax®: Nikwax was founded in 1977 by Nick Brown, a keen mountain walker and traveller. Unsatisfied with existing waterproofing products, he designed his own waterproofing wax to keep his leather mountain boots dry. Today, Nikwax is the global leader in environmentally safe aftercare and waterproofing solutions that extend the life and performance of technical footwear, clothing and equipment. Nikwax products are all fluorochemical-free, aerosol-free, are not tested on animals, and are not persistent in the environment.