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Lifestraw Signs On As Official Filtration Partner For Rei Outessa Events This Summer And Fall

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Snowboarding News | Tuesday June 06, 2017 | Shared By: Outdoor Industry Association

Events in California, New Hampshire and Oregon provide women outdoor experiences, inspiration and adventures 

LAUSANNE, Switzerland – June 6, 2017 – LifeStraw®, a global leader in developing innovative filtration and purification products, today announced it will be the official filtration partner of the REI Outessa events, three-day adventures connecting women with the outdoors in a supportive learning environment. The series incorporates activities, inspiration and education on coveted gear and products along with great food and wine in an ideal environment for making new friends and lasting memories. Registration is now open at www.REI.com/Outessa.

LifeStraw will provide water and hydration filters, while educating and hosting product demonstrations for nearly 1,000 women attending REI Outessa retreats this summer. This fall, LifeStraw will introduce an expanded product portfolio including the LifeStraw Flex, a two-stage filter that meets NSF-53 standards, the national requirement for filtration systems designed to reduce specific health-related contaminants, including lead; LifeStraw Play, a 15-ounce bottle with an integrated filter ideal for kids; and LifeStraw Universal, a cap adapter kit that turns almost any water bottle into an instant water filter. Based on availability, registered attendees will have the opportunity to test these new products.


“Supporting the second annual Outessa retreat series enables us to educate a larger audience of women about the technology advancements LifeStraw is making and how those fit into everyday life,” said Alison Hill, managing director for LifeStraw. “We are honored to be a part of this celebration that encourages women to enjoy the outdoors, and to have the opportunity to share best practices for hydrating safely in unfamiliar environments.” 


“Last year, REI Outessa was a transformational experience for hundreds of women. We are excited that LifeStraw has signed on to share its important messaging regarding safe, convenient hydration. Together with LifeStraw, we will help women tap into an emotional and profound connection to nature in her journey to live a life outside,” said Sally Johnson, the events manager for REI who helped create the Outessa series.


More than 20 of REI Outdoor School’s top female instructors will partner with leading outdoor brands to host a full range of adventures, including hiking, trail running, mountain biking, rock climbing, trail photography, paddle boarding, kayaking, climbing, yoga, backpacking, wilderness survival training, outdoor cooking and more. 


2017 REI Outessa events will be held at three breathtaking mountain playgrounds. Destinations were chosen for their inspirational alpine environments, sweeping views, pristine lake, and adventure-ready terrain with miles of trails for running, hiking and mountain biking. Each offer resort hospitality and proximity to major airports, making travel easy for participants. The dates and locations are:



  • July 14-16: Kirkwood Mountain Resort in Kirkwood, Calif. near South Lake Tahoe

  • August 18-20: Mt. Hood Skibowl in Government Camp, Ore. and 12 miles from the Mt. Hood National Forest

  • September 22-24: Waterville Valley Resort in Waterville, N.H. in the White Mountain National Forest


Registration is $799 per person, which includes classes led by REI’s professional guides, use of on-site gear, chef-prepared meals, wine and beer, evening entertainment, inspirational speakers, and a goodie bag packed with products and gear. Attendees will customize their weekend from start to finish. They will choose accommodations from three options and their daily schedules from more than 200 activities based on personal interests, outdoor goals and skill levels.


To learn more about the retreats and locations of the epic weekends, visit www.REI.com/Outessa.


LifeStraw. We make water safe to drink.
LifeStraw is a global company built on the foundation that doing good is good business. We put this mission into action by innovating game-changing solutions that contribute to a healthier, more sustainable planet. Technologically advanced LifeStraw water filters and purifiers are ideal for outdoor recreation, travel, emergency preparedness and everyday hydration. They offer individuals confidence knowing that their water is safe to drink, even in the harshest environments and emergency relief situations. LifeStraw believes that every individual should have the opportunity to make an impact through their buying decisions. Through our integrated humanitarian program, Follow the Liters, one school child in a developing community is provided with safe drinking water for an entire year for each purchase of any LifeStraw product.

For additional details about REI Outessa, contact:
Deborah Pleva, JAM Collective for REI
503-250-4750
deborah@jamcollective.net



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