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Toutant & Prior debut as LifeProof athletes at X Games Aspen
SAN DIEGO – As the annual pinnacle in action sports, X Games is where the biggest and best tricks go down and athletes catapult into the national spotlight, inspiring the next generation of competitors. LifeProof, the No. 1-selling waterproof case in the U.S., announces a yearlong deal with X Games and the addition of snowboarders Sebastien Toutant and Christy Prior to the LifeProof athlete team.*
“Today, established and aspiring X Games athletes use their smartphones nonstop on the mountain or at the track,” said LifeProof President and CEO Pete Lindgren. “LifeProof is here to help them achieve their own gravity-defying and awe-inspiring moments. We believe in defying the limits and these athletes do just that.”
LifeProof helps smartphone users defy the elements with its waterproof, dirt proof, drop proof and snow proof cases. The slim cases defy the limits of what was thought possible for smartphone protection and help fans bring their technology into the heart of the action.
As an official sponsor of both X Games Aspen and X Games Austin, LifeProof will be on-site to support its growing team of athletes.
Toutant, also known as ‘Seb Toots’, hails from Quebec and has earned four X Games medals, two of which were gold. A member of the 2014 Canadian Olympic team, Toutant will be competing in Snowboard Slopestyle and Big Air at 2016 X Games Aspen.
Prior makes her way to X Games Aspen for the women’s Snowboard Slopestyle competition from New Zealand, which she represented in the 2014 Winter Olympics. Prior took home the bronze in the 2015 X Games and will be looking to add to her medal count during finals on Jan. 29.
For more information about X Games visit xgames.com. For more information about LifeProof visit lifeproof.com.
LifeProof® encourages technology users to unleash the remarkable by taking their smartphone and tablet devices on every adventure regardless of dirt, sand, water, rocks and other environmental hazards. LifeProof premium cases boast four-proof protection for smartphone and tablet devices and provide freedom from environmental constraints. LifeProof is the No. 1-selling waterproof case in the U.S. and is committed to inspiring its customers to live an active, no-limits lifestyle.*
For more information, visit www.lifeproof.com. #LiveLifeProof
*Source: The NPD Group/Retail Tracking Service: Cell Phone Device Protection/Units Sold 9/2014 – 8/2015
The LifeProof name and LifeProof trademarks are the property of Treefrog Developments, Inc. registered in the U.S. and other countries. All other trademarks are the property of their respective owners.
Read the full LifeProof Announces X Games Collaboration, New Athletes article on Snowboarder Magazine.