While Boulder, Colorado is most notably known for yuppie hippie drum circles, organic eateries and blacked out college kids, it also has a burgeoning snowboard scene. The latter was never more evident than on Friday evening, when Salomon Snowboards and Satellite Boardshop partnered to bring the Boulder locals Crazy Loco, a short documentary-style film chronicling the travels of Jed Anderson and friends.
With much of the conversations regarding the current state of our “sport” focusing largely on negativity and skepticism, Salomon chose to take a unique approach to this film’s premiere in order to drive consumers to their local shop, and it worked fantastically. By sending Crazy Loco DVDs to select core retailers across the country for them to give away for free, it deliberately drives kids to their local shop with the hopes of not just going in and picking up a copy but maybe purchasing a few pieces of product for the upcoming winter. Nurturing our culture from the ground floor up is the most important part of “saving snowboarding” and on Friday night, as kids mingled with Satellite employees, checked out their inventory and gathered around an inflatable projector screen to watch some high-quality snowboarding, it was evident that brands giving exclusivity to core retailers for film premieres is a phenomenal idea that, in the long run, can actually strengthen local scenes which in turn fortifies snowboarding as a whole.
But it wasn’t just Jed’s film that played for the crowd. Satellite’s infamous owners Raul Pinto and JG concepted a video contest between different crews with the best edit being judged by Jed Anderson, Tanner Pendleton, Kevin Stevenson, Harrison Gordon and Java Fernandez. The winner would receive a $500 gift card and a trip for four to powder mecca Silverton Mountain, Colorado. The crews vying for the first place prize were:
Life After Death (which was just Chad Otterstrom with a GoPro destroying everything)
Keep the Change
The Looney Bin
With all six crews bringing something different to the table with their edits, the judges deliberated and granted Zee Spleef the win. Featuring everyone from local heroes like Austin Julik-Heine to soon-to-be all stars like Dylan Alito, their foul-mouthed and hysterical song choice complimented some of the best street riding I’ve seen in some time. Congratulations, Zee Spleef. Enjoy your time in southern Colorado.
And then it was time for the big show. Before the showing of Crazy Loco, the first twenty-five lucky kids to show up were given a super limited edition pair of Stance socks featuring one-of-a-kind art by Jed himself, as well as a Sharpie to have Jed sign, draw or doodle on a hang tag that came with it and personally, I thought this was a really cool little bonus for the kids who turned up to Satellite.
At around 8:00pm, Crazy Loco came on the screen to the hoots and hollers of the crowd. The movie’s director, Tanner Pendleton is one of the best in the business and with Crazy Loco, Tanner has finally cemented himself near the top of the list of elite filmers and editors in the snowboard cinema landscape. From the song selections to the fine balance of HD and 8mm footage, the film has a wonderful feel and it captures and explains not just Jed Anderson the snowboarder, but Jed Anderson the person. The movie also features ridiculous riding from Jed’s homies, including Jake Kuzyk, Mike Rav, Scott Stevens, Harrison Gordon, Chris Carr, Danimals, Teddy Koo and more.
As for Jed’s riding, well, it’s simply his best work to date. In my humble opinion, Jed is not just one of the best street snowboarders of his era, but of all-time and as Crazy Loco takes him from the streets of Japan, Canada, and all over the US, the viewer gets a firsthand account of Jed’s ability to log an insane amount of footage due to his effortless, natural ability. Without giving away too much of the film, I will tell you this…it is an absolute must-see.
If for some reason Crazy Loco isn’t available at your local retailer, be sure to come right here on December 8, as it will be premiering in full on Snowboarder.com.
Huge thanks to Raul Pinto, JG and the entire Satellite crew for showing us an amazing film and an incredible time in Boulder and also to Kevin, Jed, Harrison, and Tanner for making an awesome movie.
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