Today, Helly Hansen and Nikwax announced a new partnership to enhance the care and performance life of garments. Helly Hansen’s professional-grade Sport and Workwear products are used in some of the most demanding environments on the planet. By utilizing Nikwax’s safe and proven technical cleaning and waterproofing products, customers can be assured longer lasting and better performance out of the propriety Helly Tech garments.
Building on Helly Hansen’s strengths of working with professionals around the globe, the partnership will start with collaboration on resort uniforms. Beginning this winter, Helly Hansen resort uniform partners will have access to Nikwax care, cleaning and treatment for Helly Tech uniform garments. Nikwax is the recommended aftercare of Helly Hansen apparel.
“Helly Hansen outfits more than 50,000 ski resort professionals and mountain guides around the world who depend on the durability and performance of our products on a daily basis,” said Oliver Flaser, Category Managing Director for Professional Services. “Nikwax is the industry leader in environmental stewardship and after care performance and is the ideal product for extending the life of Helly Hansen’s outerwear to ensure anyone wearing our product on the job can perform at their very best.”
President of Nikwax North America, Rick Meade said, “From the professionals on the mountains, the oceans and worksites, Helly Hansen has a long history of outfitting people in the most demanding environments. Nikwax looks forward to the application challenges and delivering the highest performance with the lowest impact.”
Together, Nikwax and Helly Hansen are committed to delivering the highest performance with minimal environmental impacts – moving away from PFC based Durable Water Resistant (DWR) coatings. Nikwax has pioneered this move from polluting PFC water repellents, and continues to demonstrate that high performance waterproofing can be achieved with minimum environmental effect.
About Helly Hansen
Founded in Norway in 1877, Helly Hansen continues to develop their apparel through a blend of Scandinavian design and insights drawn from living among some of the harshest environments on earth. The brand represents the optimal combination of performance, protection and style, and continues to protect and enable professionals
making their living on oceans and mountains around the world. The company has a long list of first-to-market innovations including the first supple, waterproof fabrics more than 130 years ago, the first fleece fabrics in the 1960s, the first technical base layers made with Lifa® Stay Dry Technology in the 1970s and today’s award winning and patented H2Flow temperature regulating technology. Helly Hansen is the global leader in technical sailing apparel. Its ski uniforms are worn by more than 50,000 professionals across 100+ski resorts and mountain guiding operations around the world, as well as national ski teams, Olympians and discerning outdoor enthusiasts. The brand’s outerwear, base layers, sportswear and footwear are sold in more than 40 countries. To learn more about Helly Hansen’s latest collections, visit www.hellyhansen.com.
Nikwax® was founded in 1977 by Nick Brown, an avid hiker and traveler, who designed his own product, a waterproofing wax, to keep his leather mountain boots dry. Today, Nikwax is the trusted global leader in environmentally safe aftercare solutions. Nikwax products extend the performance life of technical clothing, footwear and equipment. Nikwax products are all fluorochemical-free, use advanced elastomer technology, are not tested on animals, and are non-persistent in the environment. The company is ISO 9001 and 14001 certified and is the only major aftercare line to have never used aerosols or fluorocarbons. Nikwax solutions are distributed to 50 countries and can be found online at www.nikwax.com