New Partnership Includes Squaw Cup Big Mountain Events and Expands Giro’s Support of Progressive Riders
(December 16; Santa Cruz, California) Giro Sport Design, the industry leader in progressive snow helmet and optics technologies, has announced a new resort sponsorship partnership with Squaw Valley | Alpine Meadows as the Official Helmet supplier and brand for the 2014/15 season.
“Squaw Valley Alpine Meadows is Giro’s home mountain in northern California and serves as an ideal locale to develop and showcase the capabilities of Giro’s products,” said Brendan Murphey, Giro Brand Manager. “From epic big mountain freeriding to next-level terrain parks, Squaw Valley Alpine Meadows embodies the heritage and attitude of evolving our sport in the same way we do at Giro, and we’re beyond excited to partner with them to help cultivate the next generation of skiers and snowboarders.”
Squaw Valley | Alpine Meadows’ diverse terrain and events like the Squaw Cup Big Mountain Events is where Giro develops new products like the GoPro® compatilible Edit Helmet and Discord Helmet, the flagship Soft Shell helmet inspired by progressive freestyle and backcountry riding where repeated impacts are the inevitable price of progression. These continued relationships bring Giro together with organizations committed to lowering the instances of injury in their customers by participating in programs like Squaw Valley and Alpine Meadows’ Mighty Mite & Alpine Ranger Competitions. Resort visitors will see an increased Giro brand presence on the entire mountain, with staff and coaches in Giro helmets like the Discord and Edit Helmets, during special events and demo days at the Squaw Cup Big Mountain Events, as well as in marketing collateral and social media.
“Squaw Valley Alpine Meadows has a long history of providing best in class user experiences to mountain visitors and guests.” said Melissa Matheney, spokeswoman for Squaw Valley | Alpine Meadows. “Partnering with Giro, a brand that values best in class products and support of progressive riders, demonstrates that we want to provide our guests access to the best lifestyle products on the market.”
About Squaw Valley | Alpine Meadows : Squaw Valley | Alpine Meadows is an internationally renowned ski resort in North Lake Tahoe that spans over 6,000 skiable acres. The resort features 42 lifts and 270 trails, as well as the European-inspired Village at Squaw Valley featuring nearly 60 bars, restaurants, boutiques and art galleries. Snowfall averages 450 inches, providing one of the longest ski and snowboard seasons in Lake Tahoe, and establishing Squaw | Alpine as a top destination for spring skiing and boarding. Squaw | Alpine also boasts one of the region’s only mountain-top beginner areas and several intermediate skier havens including Shirley Lake and the newly renamed Pacific Crest Bowls.
Read the full Giro Signs on as Official Helmet Supplier of Squaw Valley Alpine Meadows article on Snowboarder Magazine.