Fischer Sports , a family-owned, global leader and supplier of snow sports products, announces Roff Carter, a long time hardgoods rep living in Truckee, CA, has been contracted to service the greater California region for Fischer Alpine skis, boots, bindings and accessories. "We are thrilled to be working with Roff," says Tyler Beck, Alpine National Sales Manager for Fischer Sports. "His depth of knowledge and dedication to the retailers in this region is going to be a tremendous asset to us." Roff has worked with Marker, Nordica and most recently Rossignol. He currently represents Bolle Eyewear and Goggles and Serengeti Eyewear. Roff will travel and handle California, Nevada and the Arizona territory for Fischer Sports. "Fischer Sports is a great example of a heritage brand with a complete line up of top quality ski products and accessories," comments Roff Carter. "I am very excited to be a part of the Fischer family and brand going forward. Fischer has very good energy at the retail and consumer level around their products and technologies." About Fischer Sports Looking forward to its 90th anniversary, Fischer Sports has always retained its identity as an independent, family business. Founded in 1924 by Josef Fischer, who began making handcarts and sleds in a barn, Fischer Sports has become successful on an international scale through a symbiosis of tradition, pioneering and technological advancement. Today Fischer Sports is a full-range supplier of alpine and nordic skiing equipment. Their continued mission is to offer all types and levels of skiers more than just an outstanding product, but sophisticated technology and design that allows them to have an unforgettable skiing experience.