Nashua, N.H. (2 April 2015) – At SHRED OPTICS and SLYTECH PROTECTION we are happy to announce young Swiss rider, David Djité has joined the family. Djité has been tearing down Snowpark Laax for years, and his passion for riding and progression is unsurpassed. On joining SHRED OPTICS and SLYTECH PROTECTION, David joins a strong team of diverse riders including, Victor de Le Rue, Romain de Marchi, JP Solberg, Benji Ritchie, Marco Feichtner, Kent Callister, Stephan Mauer, Lucas Baume, and Nicholas Wolken.
Snowboard Business Development Manager, Alvaro Vogel said, “Who doesn’t know David in Laax? You can see him pretty much every day at the P60 or in the backcountry with his homies filming for the next Laax Crap Show. David brings tons of creativity and happiness to the team.”
On joining the SHRED OPTICS and SLYTECH PROTECTION family, Djité shared, “I’m really stoked to join the SHRED family. I can’t wait to meet the rest of the team, especially Romain and JP, who I have always looked up to. I’m super stoked about the quality of the goggles, they never fog up, and I can send anything in the SLYTECH gear and know I’ll ride the next day. I’m really looking forward to pushing the brands and definitely all of the good times coming.”
CMO/CFO, Federico Merle shared, “Adding young and creative riders to the family is always exciting as we are both afforded the chance to grow together. David is an inspiring rider with so much style, technical ability, and enthusiasm. At SHRED, we believe in living at the intersection of style and performance, while SLYTECH offers riders and consumers high technology through innovation. With David on the team, in addition to the rest of our riders, we’re certain to continue to pursue our mission for years to come.
Co-founder and lead product engineer, Carlo Salmini, said of the signing, “Our products really embody the spirit of our athletes and the technical advances they deem necessary. Injecting younger personalities with new ideas and inspiration is our dream as engineers.”
About SHRED + SLYTECH
Anomaly Action Sport designs, markets and distributes eyewear and protection brands SHRED and SLYTECH. Through these two brands, Anomaly Action Sport is able to bring the action sports industry a new wave of creativity and skills, leading to a multitude of industry-breakthroughs in engineering and product design. With focus on athletes, experience and forward thinking, it provides an unconventional approach to product development and business strategy as well as unparalleled dedication to safety and advanced technology. Through SHRED and SLYTECH, Anomaly Action Sport is able to showcase products and leadership in performance, quality and style. Both SHRED and SLYTECH are sold and distributed in approximately 40 countries worldwide. To learn more, visit shredoptics.com, or join us at facebook.com/shredoptics or on twitter @shredoptics and @slytechprotect, and on Instagram @shredoptics.
From the core, innovatively engineered, built for athletes’ unbound pursuit of fun.
Read the full DAVID DJITÉ JOINS SHRED OPTICS AND SLYTECH PROTECTION FAMILY article on Snowboarder Magazine.