Burlington, VT (November 10, 2014) – Burton will officially kick-off winter in Tokyo, Japan on November 15th by hosting the world’s largest street snowboarding contest: the 4th annual Burton Rail Days presented by MINI. Completely FREE and open to the public, this year’s event will once again take place at Roppongi Hills Arena in the heart of Tokyo and feature 16 of the best international rail riders, including Jeremy Jones (USA), Zak Hale (USA), Mark Sollors (CAN), Alek Ostreng (NOR), Frank April (CAN), Lasse Ihalainen (FIN), Yuma Abe (JPN) and newcomer Shoma Takao (JPN), who earned a competition spot after winning the event’s new online video contest.
For the past three years, Burton Rail Days has drawn a record-breaking crowd for the world-class snowboard street competition, which starts at 5:00 pm (JST) on Saturday, November 15th when top invited riders will battle it out for a piece of the $27,000 prize purse. Created by Snow Park Technologies, the Burton Rail Days course is one of the industry’s most innovative street snowboarding set-ups with a design that encourages each rider’s personal creativity and gives spectators the chance to get close to the action. Not only is the course design next level, it’s also a work of art thanks to Japanese artists Kane, Kazzrock and Kress Eye who are painting the massive Burton Rail Days course. Check out a video of the artists at work to get a taste of what the finished design will look like.
“I’m looking forward to Burton Rail Days, it’s one of my favorite events of the year,” said Burton Team rider Zak Hale. “The course and the crowd are super fun, and there’s nothing better than doing a contest in Tokyo with all your friends.”
In addition to the world-class snowboard contest, Burton Rail Days includes all-day activities for the entire family leading up to the pro competition. On November 15th, Rail Days will open to the public from 11:00 am – 5:00 pm with a free Burton Riglet Park where kids ages 3-6 years old can learn to snowboard on mini park features. Also open at 11:00 am, attendees can enjoy giveaways, an art exhibit, prizes and more in the wide array of sponsor tents. And later that day, things really heat up with an exclusive musical performance by Japan’s highly acclaimed DJ Iku before the main event.
If you can’t make it to Tokyo to see Burton Rail Days in person, it’s really easy to follow it live. Just follow the hashtag #BurtonRailDays and head to www.burton.com/BRD for details on how to watch the contest live, as well as on-demand full webcast replays, highlight videos, winning runs and more. And if you’re in the U.S., check your local listings for additional airdates later this winter of the Burton Rail Days Highlight show as well as the rest of the Burton Global Events Series programming on Fox Sports 2. And for those in Japan this week, you can win VIP tickets to attend Rail Days and check out the latest MINI Cooper D Crossover, be sure to stop by the MINI booth at Burton’s Yokohama Outlet Store from November 8th –13th between 10:30 am – 5:30 pm (JST).
Burton Rail Days Webcast Schedule – Saturday, November 15th:
LIVE WEBCAST: Australia Time Zone Start Time:
Burton Rail Days Competition 7:35 pm (AEDT)
LIVE WEBCAST: Japan Time Zone Start Time:
Burton Rail Days Competition 5:35 pm (JST)
LIVE WEBCAST: Central Europe Time Zone Start Time:
Burton Rail Days Competition 9:35 am (CET)
LIVE WEBCAST: VT, U.S. Time Zone Start Time:
Burton Rail Days Competition 3:35 am (EST)
LIVE WEBCAST: CA, U.S. Time Zone Start Time:
Burton Rail Days Competition 12:35 am (PST)
A special thanks to the following partners for their continued support of Burton Rail Days: MINI, Monster, Paul Mitchell, Shiseido, Kawaba, Hakuba Valley, Samsung and G-Shock.
In 1977, Jake Burton Carpenter founded Burton Snowboards out of his Vermont barn and has dedicated his life to snowboarding ever since. Burton has played a pivotal role in growing snowboarding from a backyard hobby to a world-class sport by creating ground-breaking products, supporting a team of top snowboarders and pushing resorts to allow snowboarding. Today, Burton designs and manufactures industry-leading products for snowboarding and the snowboard lifestyle, including snowboards, boots, bindings, outerwear and layering as well as year-round apparel, packs/bags and accessories. Privately held and owned by Jake and his wife, Burton President Donna Carpenter, Burton’s headquarters are in Burlington, Vermont with offices in Austria, Japan, Australia, California, Canada and China. For more information on Burton, head to www.burton.com and follow its line at facebook.com/burtonsnowboards, @burtonsnowboards on Instagram and @burtonsnowboard on Twitter.
MINI is involved in action sports around the world through cooperation’s and sponsoring activities. As a partner of trend-conscious sports, MINI supports young and creative sportspeople and, in so doing, promotes the development of their sport. MINI has been the official presenting partner for the Burton Global Event Series since 2011. For more information, visit www.MINI.com.
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