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Brian Davidson Named President Of Nikwax Na

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Snowboarding News | Wednesday July 05, 2017 | Shared By: Outdoor Industry Association

After three productive years leading Nikwax North America, Rick Meade has announced he is leaving to seek new challenges and growth opportunities. Brian Davidson, current Director of Sales for Nikwax, has been named President, and Heidi Allen, current Marketing Director, has been promoted to VP of Marketing. The transition took place July 1st. 



“I depart knowing Nikwax NA is in great hands,” said Meade. “Since Brian joined the team in 2015, we’ve benefited from strong alignment, steady pursuit of business opportunities and improved service to our customers.”



“Rick has been an effective leader and especially good at recruiting and developing staff,” said Nick Brown, CEO of the global Nikwax company based in the UK. “He has brought on great people, and Nikwax NA is in a strong position to go forward with Brian Davidson as President. Prior to joining Nikwax, Brian was a Senior Director at Raleigh/Diamondback and Life Fitness, and has held various vice president and senior management positions. He has plenty of experience in leadership and excellent judgement.”



Davidson will continue to lead the effort supporting Nikwax’s core outdoor customer while strengthening sales and marketing to drive consumers to Nikwax’s retail partners. 



Allen, who has been with the company since 2009, will take on expanded responsibilities for both commercial strategy in North America and global marketing engagement.



Nikwax® was founded in 1977 by Nick Brown, an avid hiker and traveler, who designed his own waterproofing wax to keep his leather mountain boots dry. Today, Nikwax is the trusted global leader in environmentally safe aftercare solutions. Nikwax products extend the performance life of technical clothing, footwear and equipment. Most recently, the company launched Nikwax Hydrophobic Down (NHD), the leading PFC-free hydrophobic down that performs to the highest level of testing, the 1000 minute shake test. Nikwax products are fluorochemical-free, use advanced elastomer technology, are not tested on animals, and are non-persistent in the environment. The company is ISO 9001 and 14001 certified and is the only major aftercare line to have never used aerosols or fluorocarbons. Nikwax North America is a subsidiary of Nikwax Ltd, a UK company. For media inquiries and more information, please contact Kate Ketschek at Revolution House Media, 603-828-1050 or kate@revolutionhousemedia.com.


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