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Torrence CA – July 29, 2014 – Flux Bindings is proud to announce that they have partnered with Brad Farmer of Marketing Farmer to lead their global marketing effort. As of July 1, 2014, Farmer has been working on a new global marketing strategy that he will implement for the 2014/15 season. Farmer has had an extensive career in the snowboarding industry in which he has developed and implemented successful marketing strategies for several mountain resorts and brands. He also worked in the media as a writer and an editor. He currently operates his own sports marketing services firm known as Marketing Farmer (see about statement below for details).
“We are very happy for this opportunity to work with Farmer on a global level,” says Flux sales and marketing manager, Ray Takahashi “The partnership all started when we worked on the 2013/14 Flux Video Series, Breaking Bear (http://marketingfarmer.com/portfolio/flux-bindings-projects/). Moving forward, we have a solid goal for the brand and a realistic master plan to back this up with. I personally like Farmer’s strategy and the way he thinks, it’s beyond the ordinary and is exactly what the brand needs right now. I am positive that a lot of good things will happen moving forward.”
“Flux has been making the highest quality and performance bindings on the market for 22 years and I look forward backing that up with a solid modern marketing program,” says Farmer. “I think Flux has recognized the successful marketing strategy that I developed for Arbor Snowboards that built the brand from relative obscurity to it becoming one of the top core snowboard brands on the market. I have even bigger plans for Flux and I’m excited for the opportunity to work toward building it into the number one independent binding brand on the planet.”
About Flux Bindings:
As one of the only independent snowboard binding brands in the business, for 22 years, Flux has been making only the highest quality, top level performance binders to strap riders in tight for every ride. Flux encourages riders to unbundle their snowboard kit to get the best bindings on the market and join Flux for Life. For more information on Flux visit: http://www.flux-bindings.com/ and https://www.facebook.com/FluxBindings.
About Marketing Farmer:
Marketing Farmer was created in 2001 and offers a wide variety of sports marketing and editorial services. Clients currently include Swiss Side, Lucid Eyewear, and Flux Bindings and there is a history of solid clients including Arbor Snowboards, Arbor Skateboards, Arbor Apparel, Mountain High Resort, Stevens Pass Resort, Big Bear Mountain Resorts including Bear Mountain and Snow Summit, FUELTV and ESPN Action Sports. Marketing Farmer also currently manages select professional athletes. For more information on Marketing Farmer visit: http://www.marketingfarmer.com/ and https://www.facebook.com/marketingfarmer.
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