Bergans of Norway is a relatively new company in the North American market, but it has been offering outdoor products in Europe since 1908. With the motto, “What we love, we will protect,” Bergans continues its commitment of providing sustainable products with the launch of its fall winter 2016-17 line at Outdoor Retailer Winter Market in Salt Lake City, January 7-10, 2016.
Guided for several years by a comprehensive Corporate Social Responsibility “bible” outlining requirements of environmentally friendly materials and chemicals in its products, the suppliers and production partners business practices used to produce them; the 2016-17 line is the beginning of an expanded program called ‘Expedition 2020’, details of which will be announced in January.
The new 2016-17 line represents Bergans’ efforts in offering humanely sourced insulations such as natural down and wool, to produce innovative products that last longer reducing landfill waste, and to reduce dependency on fossil fuels in fabric production.
Down is a popular insulation because of its weight, loft and resulting insulation properties. Down is environmentally sustainable, but also needs to be humanely sourced. All Bergans jackets and coats comply with the Responsible Down Standard (RDS) intended to ensure that all down and feathers come from geese that have been responsibly treated. The new Fonna (MSRP $399) and Rjukan ($299) down ski jackets both use RDS down, and are designed with premium quality features for their intended use.
Wool is another sustainable component, that when humanely sourced, results in high-end insulating products. Wools produced by sheep that have suffered Mulesing is not accepted by Bergans.
For the 2016-17 season, Bergans is adding a fourth base layer collection to its line called Snøull, named after a small cotton-like plant found in Norway. As with all Bergans wool products, the Snøull line uses non-mulesing wool. Snøull tops ($125), half zips ($129), and tights ($109) are made of 290 gram, 100 percent Merino wool and feature a Jacquard pattern so they can be worn as stand-alone pieces, as an innermost layer right next to the skin, or as a midlayer on top of another garment.
Also for 2016-17, Bergans is debuting a new synthetic insulation called AirFlake. Used in the Strandåtind ($299), a classic lightweight and warm down style jacket from the company’s Slingsby ski touring and mountaineering line, AirFlake is a synthetic fiber insulation with the same shape and consistency of down. AirFlake will retain its loft longer than down, and the Strandåtind is designed to provide years of service, thus keeping it out of the landfill longer, compared to similar products.
Another innovative product designed to provide years of service, are the new Helium PRO 40- and 55-liter packs. The Helium PRO is designed in close cooperation with experienced mountain guides for alpine climbing and skiing and features combinations of varied weight fabrics, lightweight narrow webbing compression straps and proprietary buckles for the right mix of low weight and durability. It also features a big zipper pocket in the front for skins, crampons and avy gear, a dedicated mount for ice axes and skis, and Bergans QuickAdjust™ PRO, a comfortable adjustable torso carrying system. Available in men’s and women’s versions. MSRP: 55 L ($219.00), 40 L ($199.00).
One of Bergans biggest efforts to help reduce the industry’s dependency on fossil fuels is the Eidfjord jacket ($339), a lightweight, technical, 3-layer waterproof breathable jacket. The Eidfjord jacket uses EcoDear™ face fabric, a 30 percent plant-based environmentally friendly polyester face fabric. Bergans approached Toray, and together developed EcoDear, which utilizes waste byproduct of sugar production. It’s an environmentally friendly and recyclable product that helps reduce carbon dioxide emissions and conserve fossil oil.
In addition to the efforts and examples above, Bergans is a bluesign® system partner, which is a working solution for sustainable textile production eliminating harmful substances right from the beginning of the manufacturing process and sets and control standards for an environmentally friendly and safe production.
Bergans will show its broad range of backpacks, tents, and technical and lifestyle outdoor and ski clothing at OR Winter Market in booth 15041 and at the SIA Snow Show in booth 721.
For more information about Bergans of Norway and its products, go to bergans.com. For North American sales questions, contact Keith Patterson at email@example.com.
ABOUT BERGANS OF NORWAY
Bergans was established in 1908, when Ole Ferdinand Bergan invented the first anatomical backpack. Today backpacks, functional outdoor clothing and tents are part of the portfolio of Bergans of Norway, as well as the ALLY brand of packable canoes. Adventurers such as South Pole conqueror Roald Amundsen, Mount Everest pioneer Sir Edmund Hillary, and heroes of our time such as Polar explorers Rune Gjeldnes or Cecilie Skog trust Bergans equipment on their expeditions.
The Scandinavian brand was established in 1908 by Ole F. Bergan after he invented the anatomical frame pack. During a hunting trip, he cut and shaped a juniper branch to match the curve of his back and attached it to his heavy, loose-fitting rucksack, a design now mirrored in every anatomical backpack produced today, including Bergans award winning Glittertind. The company offers a broad range of backpacks, tents, foldable canoes, and technical and fashionably functional outdoor and ski clothing.
The headquarter of Bergans Fritid AS is situated in Hokksund, Norway, 60 km southwest of Oslo, where 90-plus employees work in development, research, design and sales. Bergans is a market leader in Norway and steadily growing in several export markets in Europe and North America (www.bergans.com).
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