Snowboarding News | Thursday July 13, 2017 | Shared By: Outdoor Industry Association
OluKai, the premium, Hawaiian-inspired lifestyle brand, is excited to continue its partnership with POW! WOW! as an official footwear sponsor of POW! WOW! Long Beach, a weeklong festival that brings unique art and culture to public spaces. OluKai’s partnership with the organization aligns with the brand’s Anywhere Aloha mission, which celebrates the belief that anyone, no matter where they are, can live the spirit of Aloha.
POW! WOW! brings art and culture to public spaces by beautifying the city while cultivating community pride. Modeled after a weeklong event in Hawai’i, POW! WOW! has grown into a global network of artists and organized gallery shows, lecture series, education in art and music, mural projects, concerts and live art installations across the globe.
From July 16th-22nd, 20 artists will gather with community members in the Long Beach area for gallery exhibits, live art battles, music and panel discussions to commemorate the coastal city’s unique artistic culture. The OluKai Presented Art Battle hosted by Mike Giant will take place from 10am to 8pm at the Varden Hotel in downtown Long Beach on Saturday, July 22nd. The battle is open to local artists and cash prizes will be awarded to winners.
In addition to supporting POW! WOW! Long Beach, OluKai has teamed up with POW! WOW! artists Cory Taum and Vero Rivera to create a unique footwear collection, blending their creative works with OluKai’s high-quality designs. The two artists created their interpretation of the modern Aloha print on canvas and the images were digitized and applied to limited edition shoes. The exclusive OluKai x POW! WOW! collection will be available to preview at the POW! WOW! Long Beach event, where attendees can sign up to join the collection’s waitlist. All POW! WOW! styles will be available online at http://www.olukai.com">www.olukai.com beginning August 21st.
“OluKai is proud to partner with POW! WOW! and their mission to support art, music and community in Hawai’i as well as across the world,” said Kerry Konrady, VP Marketing at OluKai. “Working directly with the artist community on shoe collaborations has been especially rewarding and we are excited to unveil our latest collab with Cory and Vero in Long Beach.”
The Ama OluKai Foundation, OluKai’s private, non-profit organization and formal giveback program is also a proud supporter of POW! WOW!. The Foundation partners with committed and progressive organizations interested in the preservation of Hawaiian culture, and honors those who cultivate cultural heritage and the Aloha spirit of Hawai‘i.
OluKai is a sought after lifestyle brand that believes everyone, no matter where they are, can live Aloha. OluKai products feature thoughtful design elements and handcrafted details inspired by the ocean lifestyle. We are committed to partnering with best-of-class retailers with whom we share an unwavering pursuit of excellence. OluKai’s spirit is shared by others through the Ama OluKai Foundation, a 501(c)(3) created to formalize the company’s giveback initiatives. Every OluKai sold supports Ama OluKai Foundation’s mission in Hawai’i. For more information visit http://www.olukai.com/">www.OluKai.com or #AnywhereAloha.
About Ama OluKai Foundation
Inspired by the strong tradition of giving an offering or tribute in Polynesian culture, OluKai established the Ama OluKai Foundation, a private non-profit 501(c)(3) founded in Hawai’i. The Foundation seeks partnerships with organizations that are located in Hawaii who promote the Hawaiian culture from its ancestral past to present day and carry forward the spirit of giving for future generations. For more information visit http://www.amaolukaifoundation.org">www.amaolukaifoundation.org
About POW! WOW!
Founded in 2010 with the goal of bringing together artists from all over the world, it has evolved into an amazing mural creation festival that has hosted hundreds of artists in over 10 different cities and countries. Centered on a weeklong event in Hawai’i, POW! WOW! has grown into a global network of artists and organizes gallery shows, lecture series, schools for art and music, mural projects, a large creative space named Lana Lane Studios, concerts, and live art installations across the globe. The central event takes place during Valentine’s Day week in February in the Kaka’ako district of Honolulu, and brings over a hundred international and local artists together to create murals and other forms of art.
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