By: Holden Outerwear | Thursday May 03, 2012

Portland, Oregon May 2, 2012 - Holden Outerwear announces the company's relocation to Los Angeles, CA –Scheduled to open in early July 2012, the move represents a significant commitment to the brand’s long-term strategy of extending Holden from Summit to Sea with a four-season offering.Known in the industry as a market leader for apparel with progressive aesthetics, timeless quality and eco-friendlier options, Holden’s four-season offerings will debut in Spring 2014.Holden...

By: Ken Price | Thursday April 12, 2012

I was recently contacted by Zeal Optics to give their new Z3 GPS goggles a test drive this winter while riding my favorite resort in Oregon, Mt. Hood Meadows. The goggles have what's called a "Mod Live" system which basically means they have bluetooth capabilities and can be controlled by a small remote device (looks like a watch) that can be attached to the goggles themselves or worn on your...

By: Alain Mazer | Tuesday January 24, 2012

SPY SPONSORS WINTER X GAMESPlatoon Goggle Sets-Up Under Big Top  For Immediate Release: Jan 24, 2012 CARLSBAD, Calif.—SPY® today announced its title eyewear sponsorship of Winter X Games 2012, Jan. 26 through Jan. 29, 2012 in Aspen, Colo.“The SPY crew is amping on this sponsorship because it properly underscores our commitment to snow sports generally and at the same time allows us to back the tremendous talent we have on our snow team...

By: Maria Boschetti | Friday December 09, 2011

DC has signed on to become the official footwear sponsor for Mammoth Mountain’s UNBOUND Terrain Parks. In addition to supporting the park staff with DC shoes and snowboard boots, DC will also be represented with custom signage and unique DC branded features. Located only a few hours from DC’s headquarters in Huntington Beach, Mammoth Mountain has one of the longest seasons in North America. Couple that with Mammoth’s world-class Unbound Terrain...

By: Elishia Matta | Wednesday November 16, 2011

Oakley, Inc. today announced a new addition to the company’s Global Women’s Team: Olympic-hopeful snowboarder Maddy Schaffrick. Maddy will rely on Oakley’s ability to bridge the gap between form and function enabling her to fulfill her potential on and off of the mountain while simultaneously expressing her own distinctive style.“Oakley athletes have woven a powerful legacy across a myriad of sports since the brand’s inception in 1975,” said Patrick McIlvain,...

By: Maria Boschetti | Wednesday November 09, 2011

DC Snowboarding will be hosting the premieres of Good Look & TB20 on Thursday Nov 10th during Mammoth Opening Weekend at Hyde Lounge, of course followed by an after party.If you are in town for the weekend, DC Pros Devun Walsh, Aaron Biittner, and Lauri Heiskari will also be signing autographs the following day on Nov. 11th at the Quiksilver store. Check out the flyer for more details.

By: Wax Research | Thursday October 27, 2011

Wax Research, the worlds number one action sports hi-performance wax manufacturer, welcomes Lindsey Jacobellis to its WEND snow wax World Team roster. Jacobellis, a two-time Olympian with a silver medal at Torino, three-time SBX World Cup Champion, and seven-time X Games Gold medalist, joins the high energy WEND Team.  At 26 years Jacobellis is one of the most successful women snowboarders of all time with a record setting twenty-five World Cup...

By: Ron Faverty | Friday October 21, 2011

2011 Ima Betta Jibba Contest Winners SelectsThe 2nd annual Imma Betta Jibba came to a close last season with Plymouth State University taking the win. The boys and girls of this fine academic institution showed us a backyard jib setup/park that was creative, well put together, and most importantly a whole lotta fun.  Oh, and let’s not leave out the unforgettable, inevitably forgettable nights that followed…  Here’s a bit of...

By: Ron Faverty | Thursday October 20, 2011

The Rome SDS Mixes It Up With D*Face Harmony is a beautiful thing. When two individual elements are combined to create a more powerful single unit, you get harmonic collaboration. Peanut butter and jelly, gin and tonic, Mick and Keith are just some examples of this phenomenon where things just fit.  With this year’s Mod Rocker and Mod series, another one can now be thrown in the mix: Artist D*Face...

By: Ron Faverty | Wednesday October 12, 2011

2011 Local GNAR Contest Winners: Finally, the time has come for all of us Rome employees to sit back and pretend we are the Sundance film critics of Snowboarding.  Drink cocktails, smoke cigars, and make extremely professional decisions between good shots, great editing, and fun times.  However, the truth is, this competition isn’t just about who can get the most tech trick, or impressive shot (though it does help), it...

By: Ron Faverty | Monday October 10, 2011

The Shred Remains is available now on iTunes!  Give it a download, and watch it today while you pretend to bepaying attention in class, or doing actual work at your job.Featuring riding from LNP, MFR, Bjorn Leines, Johnny Lazz, Lucas Debari, Will Lavigne, Stale Sandbech, Rusty Ockenden,Marie Hucal, and the AmArmy, The Shred Remains features filming from the pasttwo years across North America, Europe, and Japan.Download it here! Rome SDS...

By: Rian Rhoe | Tuesday September 20, 2011

Bonfire, originators of street style on the snow and long standing producers of high quality snowboard outerwear, announced today that industry veteran Laura Lynn Murphey will join the Product Development Team, based in Portland, Ore. “We are very happy to have Laura Lynn added to our Portland crew.  Her experience and dedication to snowboarding will not only enhance our product line but also add to Bonfire’s legacy of truly being a...

By: Ron Faverty | Tuesday September 20, 2011

Hey Facebooker, take a break from browsing your ex’s photos… it’s time for a Rome SDS - Ask the Rider – featuring Rusty Ockenden, right on Facebook!  You’ll be able to ask him questions and get answers in real time.Here’s all you have to do:•    Check out Rome’s Fan Page, at www.facebook.com/romesnowboards.•    Like our page.•    At the designated time, we’ll post  a comment that the interview is starting.•    Comment your...

By: Ron Faverty | Wednesday September 14, 2011

Looking forward to the colder temps and the first hiked turns in October or November, the Rome SDS has launched the New 2011-12 website.  It’s been a decade since launching the brand, and the10th anniversary site is loaded with new models, new technologies , new styles  and new ways to interacting with Rome to keep you browsing for hours. Check out the Mod Rocker, Reverb family, Factory Rocker or the...

By: Petter Foshaug | Tuesday August 30, 2011

Hoppipolla Headwear is pleased to announce the release of the new 2011/2012 website. The new website features interviews with all the team-riders, included the first recruits to the am-squad: Kevin Backstrom, Erik Botner and Toni Kerkela. The site also features a new exclusive edit with Eiki Helgason, Halldor Helgason and Gulli Gudmundsson. Highlights of the new collection is the launch of Eiki and Halldor`s signature beanies, designed by themselves, and...

By: GNU | Monday August 22, 2011

Forest Bailey is fresh off his America’s Next Top Pro model High Ollie contest victory where Banana Pickle technology out performed and out popped all the competition including some cambered boards that called themselves manly.Expand your mind…and be sure  stay tuned to “Club Weird” to catch all the upcoming episodes with the rest of the Gnu team.Get weird! Experimentation is healthy, your parents did it.  Check it all out on...

By: Rian Rhoe | Monday August 22, 2011

Salomon and Bonfire are joining forces to bring snowboarders a new website for the winter of 2012 that stays updated 24 hours a day through social media feeds and rider-driven content.  The new site will allow riders to peruse both hard goods and soft goods in one place through separate Bonfire and Salomon tabs. The site will be accessed through both http://www.salomonsnowboards.com and http://www.bonfiresnowboarding.com. “Bonfire and Salomon site users have...

By: Breanna Warner | Thursday July 28, 2011

The Retina Revolutionaries at VonZipper will be heading to Surigao del Norte, Philippines, with Physicians for Peace on September 14, to give the gift of sight to people struggling with significant visual impairments and eye diseases.  The week long mission, which will include clinical care, eye exams and customized fittings with thousands of donated VonZipper optical frames, is apart of VonZipper’s direct one-for-one initiative, Charity for Clarity: With every pair...

By: Rian Rhoe | Thursday July 07, 2011

The team riders been working hard-- ending video parts, winning the team challenge, traveling the globe to get the shot and breaking themselves off. It’s time to do something different. The Salomon and Bonfire Team Vacation is a worldwide resort and shop tour spanning North America, Europe and Asia. Riders are taking it back to the kind of snowboarding that started it all, riding the chairlift, hanging with friends, and meeting...

By: Ron Faverty | Wednesday June 29, 2011

All the Local GNAR entries are in!  Now it’s time for you to check them out. Every week, 3-4 videos in no particular order will be posted to the Rome Facebook page (www.facebook.com/romesnowboards) for your viewing pleasure! So log on, scope each edit that has a chance to walk away with the top prize of $1000 and two SDS setups.     For their effort, the top 3 GNARs will be taking home the following loot:   1ST         $1,000 cash, 2...

By: Academy Snowboards | Thursday April 21, 2011

UPCOMING EVENTS:May 14-15th Camp Academy Massive snowfall has extended the shred season in Tahoe and we are stoked to announce Camp Academy 'Round 2' at Boreal May 14-15th! This weekend snowboard camp is for all ages and abilities and campers are guaranteed they'll learn something new. For more info and to get signed up Click here. NEWS:Camp Academy at Boreal-Recap The 5th annual Camp Academy at Boreal took on a...