The Seventh Annual Roxy Chicken Jam Returns to Mammoth mountain March 24-27
Free Live Music Featuring La Roux; All-Women's Professional Snowboard Competition with Live Webcast; Mountainside Festival
The Seventh Annual Roxy Chicken Jam, presented by ROCKSTAR Energy Drink, returns to Mammoth Mountain, California during the weekend of March 24-27, 2011 for an all-female snow sport competition and fun. For this first time, Roxy will live stream Saturday's events on roxy.com and Roxy's Facebook page to bring the festivities to their fans globally.
Roxy Chicken Jam All Women Snowboard Event
This celebrated all-women snowboard event will once again bring together the top pro women snowboarders from around the world to compete in slopestyle and halfpipe events for a grand purse prize of $50,000. In addition to awarding titles for each division, the unique occasion will feature a festival atmosphere with live performances by former pro snowboarder and punk rock artist Trouble Andrew and 2011 Grammy winning electro-pop duo La Roux, a spirited mascot competition on the half pipe with a chance to win $6000, and games for all to enjoy.
"We're so stoked to be returning to Mammoth. This year is going to be the best Chicken Jam we've ever had with La Roux performing and some of the best riding you'll see this season." states Danielle Beck, Vice President of Marketing, Roxy. "We're excited to see Torah focus her talents on the slopestyle and to have the world's best riders competing at such a top level. "
The best female snowboarders from around the world flock to the Roxy Chicken Jam each year to be part of the U.S.' only all-female snowboard competition. This unique experience features the top level of riding in a jam format that promotes progression in women's snowboarding.
The competition includes top Roxy riders TORAH BRIGHT - 2010 Winter Olympics Halfpipe Gold Medalist and 2009 X Games gold medalist; KJERSTI BUAAS - 2006 Olympic bronze medal snowboarder; TY WALKER - Roxy's newest and youngest at age 13 , Ty is one of the world's top ten female snowboarders ; ERIN COMSTOCK- one of the industry's most high-profile faces on the slopes and in film - as well as top pros Jamie Anderson, Janna Meyen-Weatherby, Kelly Clark, amongst others.
Continuing the popular tradition of previous years, the event will kick off with the open-entry qualifying rounds on March 24th. The top five finishers in each division, slopestyle and halfpipe, will be entered into the semi-finals to compete alongside the pros for a spot in the finals and a chance to win the $50,000 prize purse.
The halfpipe finals will take place at 10:30AM on Saturday, March 26th where Torah Bright and Kelly Clark will duke it out for the top spot. The Slopestyle finals will follow at 2:00PM where Kjersti Buaas will take on pro snowboarders Jamie Anderson and Janna Meyen-Weatherby.
In addition to the competition, the Roxy Chicken Jam will include a winter wonderland festival, featuring a free concert with musical guests Trouble Andrew and La Roux on Saturday March 26, 2011 at 7:00pm. Additional activities over the course of the weekend include the ever-comedic Mascot Superpipe Competition, Roxy demo boards, athlete signings at 5:00PM in the Quiksilver store at the Village, and other giveaways and events at the sponsor tents.
Roxy Chicken Jam Mammoth Sponsors
The 2011 Roxy Chicken Jam is presented by ROCKSTAR Energy Drink. Additional partners include Paul Mitchell, Mammoth Mountain Ski Area, Hyde Lounge Mammoth and The Village at Mammoth. For more information on the Roxy Chicken Jam and festival visit www.roxy.com/chickenjam.
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