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Sia Snow Show

For more than five decades, the SIA Snow Show has been bringing the entire snow sports market together in one place, making it the most important trade event for the entire industry. Showcasing the latest trends, innovations, product lines and styles, the SIA Snow Show represents the only global event where 900+ brands are presented in an authentic environment both on and off the snow; all powered by the passion and culture of snow sports.

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SIA SNOW SHOW NEWS

Poc Relocates Invests In New Employees Operational Capabilities

Snowboarding News: Outdoor Industry Association | Monday March 28, 2016

POC, a leading manufacturer of ski and cycling helmets, apparel and accessories, announces its relocation to Park City, Utah, along with the hiring of new staff and improved customer service and distribution capabilities.  Following its sale to Investcorp in October, POC has invested heavily to implement internal changes to benefit... Shared by: Outdoor Industry Association Read Article...

Bonfire Unveils New Collection Rep Force And Global Riders At Sia Snow Show

Snowboarding News: Transworld Business | Wednesday February 03, 2016

Bonfire debuted some exciting new additions to their team at this year’s SIA Snow Show DENVER, CO February 2, 2016—Amidst a busy week at the Denver SIA Snow Show, where the booth was already abuzz with excitement for the first line produced by new owners Pretty Great, hundreds of retailers... Shared by: Transworld Business Read Article...

Bonfire Unveils New Team At Busy Sia Snow Show

Snowboarding News: Transworld Snowboarding | Wednesday February 03, 2016

Bonfire unveiled their new team riders for 2016-17 at the SIA Snow Show this past weekend, with the brand branching out across North America. The post Bonfire Unveils New Team At Busy SIA Snow Show appeared first on TransWorld SNOWboarding. Shared by: Transworld Snowboarding Read Article...

Upstarts: Joe Sexton Launches New Brand Public Snowboards

Snowboarding News: Transworld Business | Friday January 29, 2016

Joe Sexton revealed his own snowboard brand called PUBLIC at the SIA Snow Show in Denver today. The post Upstarts: Joe Sexton launches new brand Public Snowboards appeared first on Transworld Business. Shared by: Transworld Business Read Article...

Sia Snow Show 2017 Product Round Up Day 1 : Mega Gallery

Snowboarding News: Transworld Snowboarding | Friday January 29, 2016

A 2016-2017 snowboard gear smorgasbord from the SIA tradeshow in Denver, Colorado. The post SIA Snow Show 2017 Product Round Up Day 1 : Mega Gallery appeared first on TransWorld SNOWboarding. Shared by: Transworld Snowboarding Read Article...

Bergans Of Norway Continues Commitment To Sustainable Products With 2016 17 Fall Winter Line

Snowboarding News: Outdoor Industry Association | Wednesday December 30, 2015

Bergans of Norway is a relatively new company in the North American market, but it has been offering outdoor products in Europe since 1908. With the motto, “What we love, we will protect,” Bergans continues its commitment of providing sustainable products with the launch of its fall winter 2016-17 line... Shared by: Outdoor Industry Association Read Article...

Merchandising Monday Windows Squared

Snowboarding News: Sia Snow Show | Monday April 27, 2015

I saw this display this week and loved the idea of a really big window inside a window display. Add curtains like they did here for a homey touch or consider painting the wood a bright crazy color. Then choose what product story you want to tell. Shared by: Sia Snow Show Read Article...

Talking Climate Change With David Roberts And My Mom

Snowboarding News: Sia Snow Show | Tuesday April 21, 2015

When I heard that David Roberts, a well-known climate hawk and journalist for Grist.org (now at Vox.com), was the speaker at this year’s Protect Our Winters breakfast, I was really excited by the idea of getting to interview him afterwards. I knew I needed some good questions, so I turned... Shared by: Sia Snow Show Read Article...

Earth Day 2015 Sia Snow Show Diy Session Recap

Snowboarding News: Sia Snow Show | Tuesday April 21, 2015

Earth Day is April 22 this year. In honor of this important landmark, I once again turn to the almighty dumpster as a receptacle, not for junk, but rather a treasure trove of castaway items just waiting to find new homes. I presented a DIY Displays on a Budget session... Shared by: Sia Snow Show Read Article...

Putty In Skis Vt Innovation Gains Attention

Snowboarding News: Sia Snow Show | Tuesday April 14, 2015

Photo: RYAN MERCER/FREE PRESS At 24 years old, Cyrus Schenck is a college dropout and the founder of a ski company — Renoun — that won a coveted gold prize at an international trade show in Munich, Germany, and may be on the cusp of taking the ski industry by storm. Or... Shared by: Sia Snow Show Read Article...

2015 Craft Sia Exhibitor Renoun Gains Innovation Attention

Snowboarding News: Sia Snow Show | Tuesday April 14, 2015

Photo: RYAN MERCER/FREE PRESS Renoun Ski Company debuted at the 2015 SIA Snow Show in the CRAFT @ SIA area; featuring small, independent, hand-crafted ski and snowboard manufacturers. “To be at SIA is an opportunity that without the CRAFT display wouldn’t be possible at all. The exposure we got was just unbelievable. We... Shared by: Sia Snow Show Read Article...

Merchandising Monday As The Crow Flies

Snowboarding News: Sia Snow Show | Monday March 30, 2015

In anticipation of Earth Day next month here is another great SIA Snow Show find from Black Crows Skis. Call it elevated lawn art or hipster art installation – either way – do you have old skis lying around collecting dust? Grab some power tools and create a sculpture worthy of... Shared by: Sia Snow Show Read Article...

At The 2015 Snow Show Women Surge Ahead In Trends Innovation And Leadership Roles

Snowboarding News: Sia Snow Show | Thursday March 26, 2015

The 2015 SIA Snow Show gave us a look at many new directions for the Snow Sports Industry, with women’s influences leading the way. More women are stepping up to leadership roles every year, and that resonates throughout the industry. Every year, women are driving trends as we see more... Shared by: Sia Snow Show Read Article...

Merchandising For Women

Snowboarding News: Sia Snow Show | Tuesday March 24, 2015

Numbers don’t lie. According to SIA’s Director of Research, Kelly Davis, women make 80% of household spending decisions and influence 95% of household spending. Davis presented these findings during the inaugural Industry and Intelligence gathering held the day before the show opened last month in Denver. During Davis’ Product Category Overview... Shared by: Sia Snow Show Read Article...

Snow Sports Market Sales Reached 28 Billion On December 31st

Snowboarding News: Sia Snow Show | Wednesday March 18, 2015

On February 10th, The NPD Group and SIA released retail results showing the snow sports market up 2% to $2.8 billion through December 2014. Total market projections are based on retail data collected by The NPD Group from the Point of Sale systems of more than 1,200 snow sports retailers. Snow... Shared by: Sia Snow Show Read Article...

Merchandising Monday Tip Weird Science

Snowboarding News: Sia Snow Show | Monday March 09, 2015

Anyone else see these colorful beakers at the POC booth last month in Denver at the SIA Snow Show? I loved the simplicity of connecting color. Read more about the 2015 SIA Snow Show highlights in my annual show wrap up in this month’s newsletter. Shared by: Sia Snow Show Read Article...

Atomic Sales Representative Earns Sia 2014 Regional Rep Of The Year Award

Snowboarding News: Outdoor Industry Association | Friday March 06, 2015

Atomic is pleased to announce that SnowSports Industries of America (SIA) has recognized Bruce McDonald as a 2014 Regional Rep of the Year. Each year, this award is given to regional sales representatives who excel at various criteria including responsiveness to dealers, connection with sales staff and quality training. All... Shared by: Outdoor Industry Association Read Article...

Sia Merchandising Monday Magnetic Display

Snowboarding News: Sia Snow Show | Monday February 23, 2015

A great ski display from the 2015 SIA Snow Show. Seen at RAMP Sports’ booth – corrugated metal equipped with magnets on the back of each ski to keep them upright. You can buy small round magnets at any craft shop or Staples. Look for more tips and 2015 Show wrap up... Shared by: Sia Snow Show Read Article...

Outdoor Gear Exchange Oge Merchandiser Profile Liza Cannon

Snowboarding News: Sia Snow Show | Wednesday February 18, 2015

Being blessed with a great retail space that also comes with enviable spacious street facing window displays is sort of like winning the genetic lottery, if you like those tall, good looking types. The Outdoor Gear Exchange in Burlington, VT is one such truly “blessed” store. OGE, as they are known... Shared by: Sia Snow Show Read Article...

Spring Thoughts

Snowboarding News: Sia Snow Show | Monday February 09, 2015

One of my favorite finds from 2015 SIA Snow Show were these delicate flowers made from Dr Seuss pages. We could all use a touch of spring right now although the snow here in Vermont has been pretty stellar! Stay tuned for more great show finds in the weeks to come! Shared by: Sia Snow Show Read Article...

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