snowboarding.com for all your snowboarding needs

Follow snowboarding.com On Social Media

REEF INFO


Through all the change over the past twenty-five years, Reef is
driven by the same constant – we are surfers at heart, drawing
influences from the world around us. We still stand for the same
foundation that the company was founded on by Fernando and Santi back in
1984. Reef is a core surf company.

Snowboarding Industry

REEF NEWS

It's Time To Make Waves And Turn Heads In The New Popsurf Collection

Snowboarding News: Roxy | Thursday July 06, 2017

Wander the Pacific. Ride a reef pass. Settle into the sand and soak in the sun. Our latest #POPsurf collection draws its printspiration from honored Japanese woodblock and Polynesian tapa cloth prints that call directly to our mountain and wave heritage. The subtle blend of peachy nudes,… Shared by: Roxy Read Article...

All Good Launches Reeffriendly Sunscreen Pledge Campaign

Snowboarding News: Outdoor Industry Association | Friday June 09, 2017

All Good–makers of organic skincare and sunscreens–has officially launched a #ReefFriendly Sunscreen Pledge Campaign aimed at protecting coral reefs by urging consumers to take action and choose mineral-based sunscreens. The campaign is designed to raise awareness and increase support for the protection and restoration of fragile reef ecosystems. Studies have suggested that coral reefs... Shared by: Outdoor Industry Association Read Article...

Smartwool Announces New Hires For European Market

Snowboarding News: Outdoor Industry Association | Tuesday May 09, 2017

­­­ Steamboat Springs, Colo. (May 9, 2017) — Today, Smartwool announces a new European sales team. Led by Smartwool EMEA Brand & Sales Director, Genevieve Peterson, this group will drive Smartwool’s renewed commitment to the region and to specialty retailers.  “We are happy to introduce the new Smartwool Europe team,”... Shared by: Outdoor Industry Association Read Article...

Fun Waves Good Friends And A Clean Beach

Snowboarding News: Roxy | Friday April 21, 2017

In the words of four-times Surfing World Champion Lisa Andersen, "all you need is some fun waves, good friends, and a clean beach!" And that's what Reef McIntosh, Matty Passaquindici, Surfrider Foundation, Zappos, ROXY and Quiksilver HQ crew enjoyed yesterday at River Jetties… Shared by: Roxy Read Article...

Catapult Creative Labs Celebrates First Anniversary With Two Dozen New Clients And Outstanding Creative Portfolio

Snowboarding News: Outdoor Industry Association | Thursday April 20, 2017

Boulder, CO (April 19, 2017) – Catapult Creative Labs, Active Interest Media’s (AIM) in-house marketing services agency, marks its first anniversary with a growing portfolio of campaigns created for two dozen new clients including a complete content and public relations campaign for Grand Banks Yachts’ new yacht launch, and a... Shared by: Outdoor Industry Association Read Article...

All Good Expands Presence In Hawaii With Reeffriendly Sunscreen Campaign And Events

Snowboarding News: Outdoor Industry Association | Wednesday April 12, 2017

All Good– makers of organic skincare and #ReefFriendly sunscreens– is excited to attend four events in Hawaii to educate consumers about the dangers of chemical sunscreens and the effects they have on coral reefs. The brand will host community events at Down to Earth in Honolulu in Oahu and Kahului... Shared by: Outdoor Industry Association Read Article...

All Good Expands Global Presence With New Distribution In Canada

Snowboarding News: Outdoor Industry Association | Friday April 07, 2017

All Good —makers of organic skincare, healing and sun protection products— is excited to announce new distribution of its organic skincare and reef friendly sun protection products into the Canadian market. The brand will make its debut at the Canadian Health Food Association (CHFA) West Trade Show in Vancouver, April... Shared by: Outdoor Industry Association Read Article...

All Good Debuts Six New Sunscreens In Response To Rising Oxybenzone Levels

Snowboarding News: Outdoor Industry Association | Wednesday March 01, 2017

All Good—makers of organic skincare, healing and sun protection products—will debut six new mineral-based, reef friendly and water-resistant sunscreens at the Natural Products Expo West trade show in Anaheim, CA (booth #3806) taking place March 9-12th. This product launch coincides with recent studies by Dr. Craig Downs, Executive Director of... Shared by: Outdoor Industry Association Read Article...

Reef Continues Altruism With Reef We Heart Program In Oinofyta Refugee Camp Greece

Snowboarding News: Transworld Business | Friday August 26, 2016

Reef’s humanitarian outreach program, known as We Heart, continues its relief efforts in Greece (Carlsbad, CA)– August 2016– Reef, the global surf lifestyle leader, continues its humanitarian outreach known as We Heart, an altruistic program to mesh with the travel ethos of Just Passing Through. The program is humanitarian in... Shared by: Transworld Business Read Article...

All Good Introduces Natural Deodorant Line And 2017 Sunscreen Formulas At Summer Outdoor Retailer 2016

Snowboarding News: Outdoor Industry Association | Monday August 01, 2016

All Good, makers of organic skincare and healing products, will introduce their new natural deodorant line at Summer Outdoor Retailer Show, August 3 – 6, in booth # BR 414. Natural deodorants don’t typically have a reputation for being effective, but after months of testing, All Good has developed... Shared by: Outdoor Industry Association Read Article...

Just In Time For Summer Earth Fare Stores Pick Up All Good Sunscreen Butter Spf 50

Snowboarding News: Outdoor Industry Association | Friday April 22, 2016

All Good, makers of organic skincare and healing products, adds the All Good Sunscreen Butter SPF 50+ to Earth Fare shelves this month. All 36 Earth Fare locations across the southeast and Midwest have picked up the Sunscreen Butter, including stores in North Carolina, South Carolina, Georgia, Alabama, Tennessee, Florida,... Shared by: Outdoor Industry Association Read Article...

Varial Surf Technology Test Drive Boards In Hawaii

Snowboarding News: Transworld Business | Tuesday April 19, 2016

Varial Surf Technology brings you the video of brand ambassadors trying boards and giving feedback Varial Surf technology has brand ambassadors Torrey Meister, Reef McIntosh, and Mikey Bruneau test surf their Varial foam boards in Hawaii. The video shows how the boards perform in some heavy North Shore sets, as well... Shared by: Transworld Business Read Article...

Oakley Surf Shop Challenge Stop One Seaside Reef

Snowboarding News: Transworld Business | Thursday March 31, 2016

Surf Ride Oceanside Crowned Victorious in the First Stop of the Oakley Surf Shop Challenge, 2016 The annual Oakley Surf Shop Challenge crowned its first victor at the premiere stop of the eight-stop tour. Surf Ride Oceanside dominated the core shop contest at Seaside Reef in Cardiff, Calif. On a beautiful... Shared by: Transworld Business Read Article...

The Oakley Surf Shop Challenge Is Back

Snowboarding News: Transworld Business | Tuesday March 08, 2016

Eight Events Determine America’s Most Core Surf Shop SAN CLEMENTE, Calif., March 8, 2016 – After a one-year hiatus, SURFER Magazine is pleased to announce that the Oakley Surf Shop Challenge is back! The regional qualifying series will kick off on March 25 at Seaside Reef in Cardiff, Calif. and... Shared by: Transworld Business Read Article...

Reef Launches First Episode Of Just Passing Through Series

Snowboarding News: Transworld Business | Tuesday February 09, 2016

Reef Launches First Episode of Monthly Just Passing Through Series Reef introduces the first of their 10-episode film series, bringing viewers along on their surf adventures around the globe. The surf-inspired apparel company’s brand motto “Just Passing Through” aims to inspire adventure and exploration of new lands, cultures, and oceans. True to... Shared by: Transworld Business Read Article...

Hydro Flask Unveils First Ever Influencer Program

Snowboarding News: Outdoor Industry Association | Thursday November 19, 2015

Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks, unveils its team of select athletes, photographers, artists and adventurers as part of the company’s first-ever Influencer Program. The newly formed group will help launch Hydro Flask’s #UnexpectedRefreshment campaign while promoting the brand’s mission and core values. The team’s... Shared by: Outdoor Industry Association Read Article...

Big Wave Surfer And Record Holder Shawn Dollar Seriously Injured

Snowboarding News: Transworld Business | Wednesday September 09, 2015

Shawn Dollar in stable condition after breaking neck in four places after an accident surfing on a California reef break. The post Big Wave Surfer And Record Holder Shawn Dollar Seriously Injured appeared first on Transworld Business. Shared by: Transworld Business Read Article...

The Nixon Surf Challenge 2015 Heads To China

Snowboarding News: Nixon | Sunday May 24, 2015

The 2015 edition of the Nixon Surf Challenge, in association with Monster Energy, Reef and Lomography, is scheduled to go down on Hainan Island in the South China Sea from May 26-31. Following last year’s spectacular effort on Russia's Kamchatka peninsula, the Nixon Surf Challenge once again picks out new... Shared by: Nixon Read Article...

Reef Evolves Sales Structure To Support Core Retail

Snowboarding News: Transworld Business | Monday May 11, 2015

Mike Losness joins the Reef sales management team. The post Reef Evolves Sales Structure To Support Core Retail appeared first on Transworld Business. Shared by: Transworld Business Read Article...

Fish Surfing A Starfish

Snowboarding News: VholdR | Thursday April 23, 2015

A starfish on Veteran\’s Reef is on the move and a fish decides to jump onboard for a quick surfing session. The post Fish Surfing a Starfish appeared first on Contour. Shared by: VholdR Read Article...

Snowboarding News

REEF TWEETS

Follow @Snowboardingcom/industry

REEF VIDEOS

Snowboarding Videos:: Featured Videos | Promoted Videos | All Shared Videos