The LG London Big Air will take place on Saturday 25th October 2008 at Battersea Power Station, on the banks of the River Thames in London, and will be the headline event of a fantastic new winter sports festival, Free Sports On 4 Freeze, which will run from 23rd to 26th October 2008 at Battersea Power Station.

The LG London Big Air will be staged on a specially constructed ramp, with real snow, and will attract the world’s best snowboarders, including a number of the British Snowboard Team. British No.1 Men’s Snowboarder, Dan Wakeham is delighted with the news that Britain will host a World Cup Snowboard competition for the first time ever. Dan said “It is amazing news about the London Big Air, and I really look forward to competing against the world’s best in front of a home crowd. This is a huge boost as I begin my preparations for the Winter Olympic Games in Vancouver in 2010.”

This is a superb development for Snowsport GB, and Mark Simmers, CEO of Snowsport GB said today – “To stage a Snowboard World Cup in the UK for the first time, is a massive boost for the sport, and will bring a huge amount of profile to our British Snowboard athletes when they compete at home against the world’s best. I must thank the International Ski Federation (FIS) for helping Snowsport GB to bring about the inaugural staging of the LG London Big Air.”

Marcel Looze, Snowboard Director of the FIS, said, “"This is exactly the way we would like to go with the organisation of our LG FIS Snowboard World Cup Big Air events. Great sports events held in urban surroundings combined with lifestyle elements such as music, gaming and fashion, but most importantly events where everybody has fun. The best riders in the world competing on a huge and exciting ramp with spectators who will be entertained in a multitude of ways."”

The main media partner for the LG Freeze will be Channel 4 Television, who will be broadcasting the event in the UK, and the television pictures of the LG London Big Air will be distributed globally by the FIS.